How To Calculate Annual Revenue per Account in HubSpot Sales Hub | Arithmix

Calculating annual revenue per account is an essential metric for any business that wants to understand its financial performance. It allows you to determine the amount of revenue generated by each customer account over a year, which can help you make informed decisions about your sales and marketing strategies. In this article, we will discuss what annual revenue per account is, when it's valuable to calculate it, and how to calculate it in HubSpot Sales Hub.

What Is Annual Revenue per Account?

Annual revenue per account is a metric that measures the amount of revenue generated by each customer account over a year. It's calculated by dividing the total revenue generated by the number of customer accounts. This metric is important because it helps businesses understand the value of each customer account and how much revenue they can expect to generate from that account over time.

For example, if a business generates $1 million in revenue from 100 customer accounts, the annual revenue per account would be $10,000. This means that, on average, each customer account generates $10,000 in revenue per year.

When Is It Valuable To Calculate Annual Revenue per Account?

Calculating annual revenue per account is valuable for businesses of all sizes and industries. It's particularly useful for businesses that have a large customer base and want to understand the value of each customer account. This metric can help businesses identify their most valuable customers and develop strategies to retain and grow those accounts.

Annual revenue per account can also be used to evaluate the effectiveness of sales and marketing strategies. By tracking changes in this metric over time, businesses can determine which strategies are driving revenue growth and which ones need to be adjusted.

How to Calculate Annual Revenue per Account in HubSpot Sales Hub

HubSpot Sales Hub is a popular customer relationship management (CRM) software that can help businesses track their customer accounts and revenue. To calculate annual revenue per account in HubSpot Sales Hub, follow these steps:

1. Log in to your HubSpot Sales Hub account and navigate to the "Reports" section.
2. Select "Revenue by Account" from the list of available reports.
3. Select the date range for the report (e.g., the previous year).
4. Click "Run Report" to generate the report.
5. Divide the total revenue by the number of customer accounts to calculate the annual revenue per account.

Alternatively, you can export the report to a spreadsheet and perform the calculation there.

Overall, calculating annual revenue per account is a valuable metric for businesses that want to understand their financial performance and develop effective sales and marketing strategies. By following these steps in HubSpot Sales Hub, you can easily calculate this metric and use it to make informed decisions about your business.

How Do You Calculate Annual Revenue per Account in HubSpot Sales Hub

HubSpot Sales Hub itself isn't naturally geared towards letting you calculate complex metrics like Annual Revenue per Account. As an alternative, teams typically use products like Arithmix to import data from HubSpot Sales Hub and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot Sales Hub, combine it with data from other systems, and create calculations like Annual Revenue per Account.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Annual Revenue per Account in Arithmix

Calculating metrics like Annual Revenue per Account is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot Sales Hub data, and use it to create natural language formulas for metrics like Annual Revenue per Account.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot Sales Hub data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.