# How To Calculate ARPA in Apptivo | Arithmix

Learn how to calculate ARPA (Average Revenue Per Account) in Apptivo with our step-by-step guide. Increase your understanding of this important metric and optimize your business strategy for success.

Calculating ARPA (Average Revenue Per Account) is an important metric for any business that wants to understand its revenue streams. ARPA is the average amount of revenue generated per customer account over a specific period of time. This metric is useful for businesses that offer subscription-based services or products, as it helps them to understand how much revenue they are generating from each customer on average. In this article, we will discuss what ARPA is, when it is valuable to calculate ARPA, and how to calculate ARPA in Apptivo.

## What Is ARPA?

ARPA is a metric that helps businesses to understand how much revenue they are generating from each customer account. This metric is calculated by dividing the total revenue generated by the number of customer accounts. For example, if a business generates \$100,000 in revenue from 1,000 customer accounts, the ARPA would be \$100.

ARPA is a valuable metric for businesses that offer subscription-based services or products, as it helps them to understand how much revenue they are generating from each customer on average. This information can be used to optimize pricing strategies, identify opportunities for upselling or cross-selling, and improve customer retention rates.

## When Is It Valuable To Calculate ARPA?

ARPA is valuable to calculate for businesses that offer subscription-based services or products, as it helps them to understand how much revenue they are generating from each customer on average. This information can be used to optimize pricing strategies, identify opportunities for upselling or cross-selling, and improve customer retention rates.

ARPA is also valuable for businesses that are looking to expand their customer base. By understanding the average revenue generated per customer account, businesses can estimate how much revenue they can expect to generate from new customers. This information can be used to set realistic revenue targets and develop marketing strategies that are focused on acquiring high-value customers.

## How to Calculate ARPA in Apptivo

To calculate ARPA in Apptivo, follow these steps:

2. Select the "Revenue" report and choose the time period for which you want to calculate ARPA.
3. Click on the "Group By" dropdown menu and select "Customer Account".
4. Click on the "Add Column" button and select "Revenue".
5. Click on the "Calculate" button to generate the report.
6. Divide the total revenue generated by the number of customer accounts to calculate the ARPA.

By following these steps, you can easily calculate ARPA in Apptivo and use this metric to optimize your pricing strategies, identify opportunities for upselling or cross-selling, and improve customer retention rates.

## How Do You Calculate ARPA in Apptivo

Apptivo itself isn’t naturally geared towards letting you calculate complex metrics like ARPA. As an alternative, teams typically use products like Arithmix to import data from Apptivo and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Apptivo, combine it with data from other systems, and create calculations like ARPA.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.