# How To Calculate CAC Payback in SharpSpring | Arithmix

Learn how to calculate your customer acquisition cost (CAC) payback in SharpSpring with our step-by-step guide. Discover how to optimize your marketing efforts and improve your ROI by understanding this crucial metric.

Calculating CAC payback is an essential part of any business strategy. It helps you determine how long it takes for your investment in acquiring a customer to pay off. CAC payback is the time it takes for your customer to generate enough revenue to cover the cost of acquiring them. In other words, it is the time it takes for your business to break even on the cost of acquiring a customer.

Calculating CAC payback involves determining the cost of acquiring a customer and the revenue generated by that customer. Once you have these two figures, you can calculate the CAC payback period. This period is a critical metric for any business, as it helps you determine the effectiveness of your marketing and sales efforts.

## What Is CAC Payback?

CAC payback is a metric that helps businesses determine the time it takes for their investment in acquiring a customer to pay off. It is an essential metric for any business that wants to understand the effectiveness of its marketing and sales efforts. By calculating CAC payback, businesses can determine the return on investment (ROI) of their marketing and sales efforts.

CAC payback is calculated by dividing the cost of acquiring a customer by the revenue generated by that customer. The resulting figure is the number of months it takes for the business to break even on the cost of acquiring the customer. The shorter the CAC payback period, the more effective the business's marketing and sales efforts are.

## When Is It Valuable To Calculate CAC Payback?

Calculating CAC payback is valuable for any business that wants to understand the effectiveness of its marketing and sales efforts. It is especially valuable for businesses that have a long sales cycle or a high cost of customer acquisition. By calculating CAC payback, these businesses can determine the effectiveness of their marketing and sales efforts and make adjustments to improve their ROI.

Businesses that are looking to scale their operations should also calculate CAC payback. This metric can help them determine the most effective channels for acquiring customers and optimize their marketing and sales efforts. By optimizing their efforts, businesses can reduce their CAC payback period and improve their ROI.

In conclusion, calculating CAC payback is an essential part of any business strategy. It helps businesses determine the effectiveness of their marketing and sales efforts and make adjustments to improve their ROI. By optimizing their efforts, businesses can reduce their CAC payback period and improve their bottom line.

## How Do You Calculate CAC Payback in SharpSpring

SharpSpring itself isn’t naturally geared towards letting you calculate complex metrics like CAC Payback. As an alternative, teams typically use products like Arithmix to import data from SharpSpring and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like SharpSpring, combine it with data from other systems, and create calculations like CAC Payback.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.