# How To Calculate Cost of Acquisition Ratio in Deltek Vision | Arithmix

Learn how to calculate the cost of acquisition ratio in Deltek Vision with our step-by-step guide. Improve your financial analysis and make informed business decisions.

Calculating the cost of acquisition ratio is an essential aspect of any business. It helps you determine how much you are spending to acquire a new customer or client. This ratio is calculated by dividing the total cost of acquiring new customers by the total number of new customers acquired during a specific period. The cost of acquisition ratio is an important metric that can help you make informed decisions about your marketing and sales strategies.

## What Is Cost of Acquisition Ratio?

The cost of acquisition ratio is a metric that helps businesses determine how much they are spending to acquire new customers. It takes into account all the costs associated with acquiring new customers, such as marketing and advertising expenses, sales commissions, and other related costs. By calculating this ratio, businesses can determine the effectiveness of their marketing and sales strategies and make informed decisions about future investments.

For example, if a business spends \$10,000 on marketing and sales efforts and acquires 100 new customers, the cost of acquisition ratio would be \$100 per customer. This means that the business is spending \$100 to acquire each new customer.

## When Is It Valuable To Calculate Cost of Acquisition Ratio?

Calculating the cost of acquisition ratio is valuable for businesses of all sizes and industries. It can help businesses determine the effectiveness of their marketing and sales strategies and identify areas for improvement. By understanding the cost of acquiring new customers, businesses can make informed decisions about their marketing and sales budgets and allocate resources more effectively.

For example, if a business is spending a significant amount of money on marketing and sales efforts but is not seeing a significant increase in the number of new customers, it may be time to reevaluate its marketing and sales strategies. By calculating the cost of acquisition ratio, the business can identify areas where it can reduce costs and improve its overall marketing and sales effectiveness.

In conclusion, calculating the cost of acquisition ratio is an important metric that can help businesses make informed decisions about their marketing and sales strategies. By understanding the cost of acquiring new customers, businesses can allocate resources more effectively and improve their overall marketing and sales effectiveness.

## How Do You Calculate Cost of Acquisition Ratio in Deltek Vision

Deltek Vision itself isn’t naturally geared towards letting you calculate complex metrics like Cost of Acquisition Ratio. As an alternative, teams typically use products like Arithmix to import data from Deltek Vision and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Deltek Vision, combine it with data from other systems, and create calculations like Cost of Acquisition Ratio.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.