How To Calculate Customer Cohort analysis in HubSpot | Arithmix

Customer Cohort analysis is a powerful tool that can help businesses understand their customers better. It allows you to group customers based on specific characteristics, such as the date they first made a purchase or the product they bought. By analyzing these groups, you can gain valuable insights into customer behavior and identify trends that can inform your marketing and sales strategies.

What Is Customer Cohort analysis?

Customer Cohort analysis is a method of grouping customers based on shared characteristics. These characteristics can include the date they first made a purchase, their geographic location, or the product they bought. By grouping customers in this way, you can analyze their behavior over time and identify trends that can help you make informed decisions about your marketing and sales strategies.

For example, if you group customers based on the date they first made a purchase, you can analyze how their behavior changes over time. You might find that customers who made their first purchase in the summer are more likely to make repeat purchases than those who made their first purchase in the winter. Armed with this information, you can tailor your marketing and sales strategies to target these customers more effectively.

When Is It Valuable To Calculate Customer Cohort analysis?

Customer Cohort analysis can be valuable in a variety of situations. For example, if you're launching a new product, you might want to group customers based on the product they bought and analyze their behavior over time. This can help you identify which customers are most likely to buy your new product and how to target them effectively.

Similarly, if you're trying to increase customer retention, you might want to group customers based on the date they first made a purchase and analyze their behavior over time. This can help you identify which customers are most likely to churn and how to retain them.

Ultimately, Customer Cohort analysis can be a valuable tool for any business that wants to better understand its customers and make informed decisions about its marketing and sales strategies. By grouping customers based on shared characteristics and analyzing their behavior over time, you can gain valuable insights that can help you grow your business and improve customer satisfaction.

How Do You Calculate Customer Cohort analysis in HubSpot

HubSpot itself isn't naturally geared towards letting you calculate complex metrics like Customer Cohort analysis. As an alternative, teams typically use products like Arithmix to import data from HubSpot and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot, combine it with data from other systems, and create calculations like Customer Cohort analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Customer Cohort analysis in Arithmix

Calculating metrics like Customer Cohort analysis is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot data, and use it to create natural language formulas for metrics like Customer Cohort analysis.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.