How To Calculate Customer Cohort analysis in Sage CRM | Arithmix

Customer Cohort analysis is a powerful tool that can help businesses gain valuable insights into their customer behavior. By analyzing groups of customers who share similar characteristics, businesses can identify trends and patterns that can inform their marketing strategies and improve customer retention. In this article, we will discuss what Customer Cohort analysis is, when it is valuable to calculate, and how to calculate it in Sage CRM.

What Is Customer Cohort analysis?

Customer Cohort analysis is a technique that involves grouping customers based on a shared characteristic or behavior, such as the month they first made a purchase or the product they purchased. By analyzing these groups over time, businesses can identify trends and patterns in customer behavior, such as how long customers tend to stay loyal or how frequently they make repeat purchases.

Customer Cohort analysis can be used to answer a variety of questions, such as:

• How long do customers typically stay loyal?
• What is the average time between purchases?
• What products or services are most popular among repeat customers?

When Is It Valuable To Calculate Customer Cohort analysis?

Customer Cohort analysis can be valuable for any business that wants to improve customer retention and increase revenue. By understanding customer behavior and preferences, businesses can tailor their marketing strategies to better meet the needs of their customers and improve their overall customer experience.

Customer Cohort analysis can be particularly valuable for businesses that:

• Have a large customer base
• Offer a variety of products or services
• Want to improve customer retention
• Want to increase revenue

How to Calculate Customer Cohort analysis in Sage CRM

Calculating Customer Cohort analysis in Sage CRM is a straightforward process that involves the following steps:

1. Identify the characteristic or behavior you want to analyze, such as the month customers made their first purchase.
2. Group customers based on this characteristic or behavior.
3. Analyze the groups over time to identify trends and patterns.
4. Use the insights gained from the analysis to inform your marketing strategies and improve customer retention.

There are a variety of tools and techniques that can be used to calculate Customer Cohort analysis in Sage CRM, such as pivot tables and charts. It is important to choose the tool that best fits your needs and goals.

Overall, Customer Cohort analysis is a valuable tool that can help businesses gain insights into their customer behavior and improve their marketing strategies. By understanding customer preferences and behavior, businesses can improve customer retention and increase revenue.

How Do You Calculate Customer Cohort analysis in Sage CRM

Sage CRM itself isn’t naturally geared towards letting you calculate complex metrics like Customer Cohort analysis. As an alternative, teams typically use products like Arithmix to import data from Sage CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Sage CRM, combine it with data from other systems, and create calculations like Customer Cohort analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Customer Cohort analysis in Arithmix

Calculating metrics like Customer Cohort analysis is simple in Arithmix. Once you've created your free account, you’ll be able to import your Sage CRM data, and use it to create natural language formulas for metrics like Customer Cohort analysis.

Arithmix is designed to give you the power to build any calculations you want on top of your Sage CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.