How To Calculate Customer Retention Cost in Quickbooks Online | Arithmix

As a business owner, it's important to understand the cost of retaining your customers. Customer retention cost refers to the expenses incurred in keeping your existing customers happy and loyal to your brand. By calculating this cost, you can determine the effectiveness of your customer retention strategies and make informed decisions about future investments in this area.

What Is Customer Retention Cost?

Customer retention cost includes all the expenses associated with keeping your customers engaged and satisfied with your products or services. This can include marketing efforts, loyalty programs, customer service, and other initiatives aimed at building long-term relationships with your customers. Some of the specific costs that may be included in your calculation of customer retention cost include:

• Advertising and marketing expenses
• Loyalty program costs
• Customer service expenses
• Product development and improvement costs
• Training and development costs for employees

By tracking these costs over time, you can determine the overall cost of retaining your customers and make data-driven decisions about how to allocate your resources.

When Is It Valuable To Calculate Customer Retention Cost?

Calculating customer retention cost is valuable for businesses of all sizes and industries. However, it may be particularly important for businesses that rely heavily on repeat customers or have a high customer acquisition cost. By understanding the cost of retaining your customers, you can make informed decisions about how to allocate your resources and improve your bottom line.

For example, if you find that your customer retention cost is significantly higher than your customer acquisition cost, you may need to reevaluate your customer retention strategies and invest more in initiatives that will keep your existing customers happy. On the other hand, if your customer retention cost is relatively low, you may be able to focus more on customer acquisition and marketing efforts to grow your customer base.

Ultimately, calculating customer retention cost is a valuable tool for any business looking to improve customer loyalty and grow their bottom line. By understanding the costs associated with retaining your customers, you can make informed decisions about how to allocate your resources and build long-term relationships with your customers.

How Do You Calculate Customer Retention Cost in Quickbooks Online

Quickbooks Online itself isn’t naturally geared towards letting you calculate complex metrics like Customer Retention Cost. As an alternative, teams typically use products like Arithmix to import data from Quickbooks Online and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Quickbooks Online, combine it with data from other systems, and create calculations like Customer Retention Cost.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Customer Retention Cost in Arithmix

Calculating metrics like Customer Retention Cost is simple in Arithmix. Once you've created your free account, you’ll be able to import your Quickbooks Online data, and use it to create natural language formulas for metrics like Customer Retention Cost.

Arithmix is designed to give you the power to build any calculations you want on top of your Quickbooks Online data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.