How To Calculate GMAU in TallyPrime | Arithmix

Calculating GMAU (Gross Monthly Active Users) is an important metric for any business that operates online. It helps you understand the number of unique users who are actively engaging with your product or service on a monthly basis. By tracking GMAU, you can measure the growth and success of your business, identify areas for improvement, and make informed decisions about future investments.

What Is GMAU?

GMAU is a metric used to measure the number of unique users who engage with your product or service on a monthly basis. It is calculated by adding up the number of unique users who have interacted with your product or service in a given month. This includes users who have signed up, logged in, made a purchase, or taken any other action that indicates they are actively using your product or service.

For example, if you have an e-commerce website and 10,000 unique users make a purchase in a given month, your GMAU for that month would be 10,000. If you have a social media platform and 50,000 unique users log in during a given month, your GMAU for that month would be 50,000.

When Is It Valuable To Calculate GMAU?

Calculating GMAU is valuable for any business that operates online, as it provides insight into the number of unique users who are actively engaging with your product or service. This information can be used to measure the growth and success of your business, identify areas for improvement, and make informed decisions about future investments.

For example, if you notice that your GMAU is declining over time, it may indicate that users are losing interest in your product or service. This could be a sign that you need to make changes to your product or service to better meet the needs of your users. On the other hand, if you notice that your GMAU is increasing over time, it may indicate that your business is growing and that your product or service is resonating with users.

Overall, calculating GMAU is a valuable metric for any business that operates online. It provides insight into the number of unique users who are actively engaging with your product or service, and can help you make informed decisions about the future of your business.

How Do You Calculate GMAU in TallyPrime

TallyPrime itself isn’t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from TallyPrime and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like TallyPrime, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your TallyPrime data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your TallyPrime data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.