# How To Calculate Gross Dollar Retention in Blackbaud | Arithmix

Learn how to calculate Gross Dollar Retention in Blackbaud with our comprehensive guide. Increase your understanding of this important metric and improve your organization's financial performance.

Calculating Gross Dollar Retention is an important metric for any business or organization that wants to understand how much revenue they are retaining from their existing customers. Gross Dollar Retention measures the amount of revenue that a business retains from its customers over a given period of time, typically a year. In other words, it measures the percentage of revenue that a business retains from its existing customers, without taking into account any new customers that may have been acquired during that period.

## What Is Gross Dollar Retention?

Gross Dollar Retention is a measure of customer loyalty and satisfaction. It helps businesses to understand how much revenue they are retaining from their existing customers, and whether they are doing a good job of keeping those customers happy. A high Gross Dollar Retention rate indicates that a business is doing a good job of retaining its customers, while a low rate may indicate that there are issues with customer satisfaction or loyalty.

To calculate Gross Dollar Retention, you need to know the total amount of revenue that your business generated from its existing customers during a given period of time, as well as the total amount of revenue that those customers generated during the previous period. You then divide the current period revenue by the previous period revenue, and multiply the result by 100 to get a percentage.

## When Is It Valuable To Calculate Gross Dollar Retention?

Gross Dollar Retention is a valuable metric for any business that wants to understand how much revenue it is retaining from its existing customers. It is particularly useful for businesses that rely heavily on recurring revenue, such as subscription-based businesses or SaaS companies. By tracking Gross Dollar Retention over time, these businesses can identify trends and patterns in customer behavior, and make adjustments to their products or services to improve customer satisfaction and retention.

Calculating Gross Dollar Retention can also help businesses to identify areas where they may be losing revenue, such as through customer churn or pricing issues. By understanding where revenue is being lost, businesses can take steps to address these issues and improve their overall revenue retention.

In conclusion, Gross Dollar Retention is an important metric for any business that wants to understand how much revenue it is retaining from its existing customers. By tracking this metric over time, businesses can identify trends and patterns in customer behavior, and make adjustments to their products or services to improve customer satisfaction and retention. So, if you haven't already, start calculating your Gross Dollar Retention today!

## How Do You Calculate Gross Dollar Retention in Blackbaud

Blackbaud itself isn’t naturally geared towards letting you calculate complex metrics like Gross Dollar Retention. As an alternative, teams typically use products like Arithmix to import data from Blackbaud and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Blackbaud, combine it with data from other systems, and create calculations like Gross Dollar Retention.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.