# How To Calculate Gross Logo Retention Rate in Kantana | Arithmix

Learn how to calculate the Gross Logo Retention Rate in Kantana with our comprehensive guide. Discover the key metrics and formulas needed to measure the effectiveness of your branding efforts and improve your marketing strategy.

Calculating gross logo retention rate is an important metric for businesses to understand how well their branding efforts are resonating with their target audience. This metric measures the percentage of customers who continue to recognize and remember a company's logo over a certain period of time. In this article, we will discuss what gross logo retention rate is, when it is valuable to calculate, and how to calculate it.

## What Is Gross Logo Retention Rate?

Gross logo retention rate is a metric that measures the percentage of customers who remember a company's logo over a certain period of time. This metric is important because it helps businesses understand how well their branding efforts are resonating with their target audience. A high gross logo retention rate indicates that a company's branding efforts are effective and that customers are able to easily recognize and remember their logo.

Calculating gross logo retention rate involves measuring the number of customers who recognize a company's logo at two different points in time. For example, a business might measure the number of customers who recognize their logo at the beginning of a marketing campaign and then again at the end of the campaign. The percentage of customers who recognize the logo at both points in time is the gross logo retention rate.

## When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross logo retention rate is valuable to calculate when a business wants to understand how well their branding efforts are resonating with their target audience. This metric is particularly useful for businesses that are launching new marketing campaigns or rebranding efforts. By measuring gross logo retention rate before and after a marketing campaign or rebranding effort, businesses can determine whether their efforts were effective in increasing logo recognition and retention.

Gross logo retention rate is also valuable to calculate for businesses that want to understand how well their branding efforts are resonating with different segments of their target audience. By measuring gross logo retention rate among different demographic groups, businesses can determine whether their branding efforts are resonating more strongly with certain groups than others.

## How To Calculate Gross Logo Retention Rate

To calculate gross logo retention rate, a business must first measure the number of customers who recognize their logo at two different points in time. For example, a business might measure the number of customers who recognize their logo at the beginning of a marketing campaign and then again at the end of the campaign.

Next, the business must determine the percentage of customers who recognized the logo at both points in time. This percentage is the gross logo retention rate. For example, if 100 customers recognized a company's logo at the beginning of a marketing campaign and 80 of those same customers recognized the logo at the end of the campaign, the gross logo retention rate would be 80%.

In conclusion, gross logo retention rate is an important metric for businesses to understand how well their branding efforts are resonating with their target audience. By measuring gross logo retention rate before and after marketing campaigns or rebranding efforts, businesses can determine whether their efforts were effective in increasing logo recognition and retention. To calculate gross logo retention rate, businesses must measure the number of customers who recognize their logo at two different points in time and determine the percentage of customers who recognized the logo at both points in time.

## How Do You Calculate Gross Logo Retention Rate in Kantana

Kantana itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from Kantana and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Kantana, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.