# How To Calculate Gross Logo Retention Rate in MultiView | Arithmix

Learn how to calculate the gross logo retention rate in MultiView with this comprehensive guide. Discover the key metrics and formulas needed to measure the effectiveness of your branding efforts and improve your marketing strategy.

Calculating gross logo retention rate is an important metric for any business that wants to measure the effectiveness of its branding efforts. This metric helps you determine how many customers are returning to your business and how many are new. In this article, we will explain what gross logo retention rate is, when it is valuable to calculate it, and how to calculate it.

## What Is Gross Logo Retention Rate?

Gross logo retention rate is the percentage of customers who return to your business after their initial purchase. This metric is calculated by dividing the number of customers who made a repeat purchase by the total number of customers who made an initial purchase. For example, if you had 100 customers make an initial purchase and 50 of them made a repeat purchase, your gross logo retention rate would be 50%.

Gross logo retention rate is an important metric because it helps you understand how loyal your customers are to your brand. If you have a high gross logo retention rate, it means that your customers are satisfied with your products or services and are more likely to continue doing business with you. On the other hand, if you have a low gross logo retention rate, it may indicate that your customers are not satisfied with your products or services and are more likely to switch to a competitor.

## When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross logo retention rate is valuable to calculate for any business that wants to measure the effectiveness of its branding efforts. This metric can help you identify areas where you need to improve your customer experience or marketing efforts. For example, if you have a low gross logo retention rate, it may indicate that you need to improve your customer service or product quality. Alternatively, if you have a high gross logo retention rate, it may indicate that you are effectively communicating your brand values and meeting customer needs.

Gross logo retention rate is also valuable to calculate if you are trying to measure the success of a specific marketing campaign. By tracking the gross logo retention rate before and after the campaign, you can determine whether the campaign was effective in retaining customers.

## How To Calculate Gross Logo Retention Rate

To calculate gross logo retention rate, you will need to gather data on your customer purchases. Start by identifying the total number of customers who made an initial purchase during a specific time period. Next, identify the number of customers who made a repeat purchase during the same time period. Finally, divide the number of repeat customers by the total number of initial customers and multiply by 100 to get the gross logo retention rate percentage.

For example, if you had 100 customers make an initial purchase in January and 50 of those customers made a repeat purchase in February, your gross logo retention rate for February would be 50%. To calculate the gross logo retention rate for a longer time period, such as a year, you would need to gather data on all initial purchases made during that time period and all repeat purchases made by those customers during the same time period.

In conclusion, calculating gross logo retention rate is an important metric for any business that wants to measure the effectiveness of its branding efforts. By understanding what gross logo retention rate is, when it is valuable to calculate it, and how to calculate it, you can make informed decisions about how to improve your customer experience and marketing efforts.

## How Do You Calculate Gross Logo Retention Rate in MultiView

MultiView itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from MultiView and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like MultiView, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.