How To Calculate Gross Logo Retention Rate in SAP Sales Cloud | Arithmix

Calculating gross logo retention rate is an important metric for any business that wants to understand how many customers they are retaining over a given period of time. This metric is particularly useful for businesses that are looking to grow their customer base and want to understand how well they are retaining their existing customers.

What Is Gross Logo Retention Rate?

Gross logo retention rate is a metric that measures the percentage of customers that a business has retained over a given period of time. This metric is calculated by taking the number of customers that a business has retained over a given period of time and dividing it by the total number of customers that the business had at the beginning of that period.

For example, if a business had 100 customers at the beginning of a quarter and retained 80 of those customers by the end of the quarter, their gross logo retention rate would be 80%.

When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross logo retention rate is a valuable metric for any business that is looking to grow their customer base. By understanding how well they are retaining their existing customers, businesses can identify areas where they need to improve their customer retention strategies.

Gross logo retention rate is particularly valuable for businesses that operate in competitive markets where customer churn is high. By tracking their gross logo retention rate, these businesses can identify which customers are at risk of leaving and take steps to retain them.

Gross logo retention rate is also valuable for businesses that are looking to expand their customer base. By understanding how well they are retaining their existing customers, these businesses can identify areas where they need to improve their customer retention strategies and focus their efforts on retaining their existing customers before they start to look elsewhere.

In conclusion, calculating gross logo retention rate is an important metric for any business that wants to understand how well they are retaining their existing customers. By tracking this metric over time, businesses can identify areas where they need to improve their customer retention strategies and focus their efforts on retaining their existing customers before they start to look elsewhere.

How Do You Calculate Gross Logo Retention Rate in SAP Sales Cloud

SAP Sales Cloud itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from SAP Sales Cloud and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like SAP Sales Cloud, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Gross Logo Retention Rate in Arithmix

Calculating metrics like Gross Logo Retention Rate is simple in Arithmix. Once you've created your free account, you’ll be able to import your SAP Sales Cloud data, and use it to create natural language formulas for metrics like Gross Logo Retention Rate.

Arithmix is designed to give you the power to build any calculations you want on top of your SAP Sales Cloud data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.