# How To Calculate Gross Logo Retention Rate in Workday | Arithmix

Learn how to calculate the gross logo retention rate in Workday with our step-by-step guide. Improve your understanding of this important metric and make informed decisions for your business.

Calculating gross logo retention rate is an important metric for any business, as it helps to determine how well the company is retaining its customers. This metric is particularly useful for businesses that rely heavily on brand recognition and customer loyalty, as it measures the percentage of customers who continue to do business with the company over a given period of time.

To calculate gross logo retention rate, you will need to gather data on the number of customers who have made purchases from your company over a specific period of time, as well as the number of customers who have made repeat purchases during that same period. Once you have this data, you can use the following formula to calculate your gross logo retention rate:

Gross Logo Retention Rate = (Number of Repeat Customers / Total Number of Customers) x 100

For example, if your company had 1,000 customers over the course of a year and 500 of those customers made repeat purchases, your gross logo retention rate would be 50%.

## What Is Gross Logo Retention Rate?

Gross logo retention rate is a metric used to measure the percentage of customers who continue to do business with a company over a given period of time. This metric is particularly useful for businesses that rely heavily on brand recognition and customer loyalty, as it measures the effectiveness of the company's branding and customer retention efforts.

Gross logo retention rate is calculated by dividing the number of customers who have made repeat purchases by the total number of customers, and multiplying the result by 100. This metric provides a clear picture of how well a company is retaining its customers, and can be used to identify areas where improvements can be made.

## When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross logo retention rate is a valuable metric for any business, but it is particularly important for businesses that rely heavily on brand recognition and customer loyalty. By calculating this metric, businesses can gain insight into how well they are retaining their customers and identify areas where improvements can be made.

For example, if a company's gross logo retention rate is low, it may indicate that the company needs to invest more in customer retention efforts, such as loyalty programs or targeted marketing campaigns. On the other hand, if a company's gross logo retention rate is high, it may indicate that the company is doing a good job of building brand loyalty and retaining customers.

Overall, calculating gross logo retention rate is a valuable tool for any business looking to improve customer retention and build brand loyalty. By measuring this metric on a regular basis, businesses can identify trends and make data-driven decisions to improve their customer retention efforts.

## How Do You Calculate Gross Logo Retention Rate in Workday

Workday itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from Workday and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Workday, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

## Calculating Gross Logo Retention Rate in Arithmix

Calculating metrics like Gross Logo Retention Rate is simple in Arithmix. Once you've created your free account, you’ll be able to import your Workday data, and use it to create natural language formulas for metrics like Gross Logo Retention Rate.

Arithmix is designed to give you the power to build any calculations you want on top of your Workday data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.