How To Calculate Group Monthly Active Users in Zoho | Arithmix

Group monthly active users (GMAU) is a metric that measures the number of unique users who have engaged with a specific group or community within a given month. This metric is particularly useful for businesses and organizations that rely on group collaboration and communication to achieve their goals. By tracking GMAU, you can gain insights into the level of engagement and participation within your groups, which can help you make informed decisions about how to optimize your group strategy.

What Is Group Monthly Active Users?

Group monthly active users is a metric that measures the number of unique users who have engaged with a specific group or community within a given month. This metric is calculated by counting the number of unique users who have performed any activity within the group, such as posting a message, commenting on a post, or reacting to a post. The GMAU metric is commonly used by businesses and organizations that rely on group collaboration and communication to achieve their goals, such as project teams, customer support teams, and marketing teams.

By tracking GMAU, you can gain insights into the level of engagement and participation within your groups. This can help you identify which groups are most active and which ones may need more attention or support. Additionally, tracking GMAU over time can help you identify trends and patterns in group engagement, which can help you make informed decisions about how to optimize your group strategy.

When Is It Valuable To Calculate Group Monthly Active Users?

Calculating group monthly active users is valuable for any business or organization that relies on group collaboration and communication to achieve their goals. This includes businesses in a variety of industries, such as software development, marketing, customer support, and project management.

For example, if you are a software development company, you may have multiple project teams working on different projects. By tracking GMAU for each project team, you can gain insights into which teams are most active and which ones may need more support or resources. This can help you allocate resources more effectively and ensure that all teams are working together efficiently.

Similarly, if you are a marketing team, you may have multiple groups focused on different marketing initiatives, such as social media marketing, email marketing, and content marketing. By tracking GMAU for each group, you can gain insights into which initiatives are most engaging and which ones may need more attention or support. This can help you optimize your marketing strategy and ensure that you are reaching your target audience effectively.

In conclusion, calculating group monthly active users is a valuable metric for any business or organization that relies on group collaboration and communication to achieve their goals. By tracking GMAU, you can gain insights into the level of engagement and participation within your groups, which can help you make informed decisions about how to optimize your group strategy and allocate resources more effectively.

How Do You Calculate Group Monthly Active Users in Zoho

Zoho itself isn’t naturally geared towards letting you calculate complex metrics like Group Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Zoho and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zoho, combine it with data from other systems, and create calculations like Group Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Group Monthly Active Users in Arithmix

Calculating metrics like Group Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Zoho data, and use it to create natural language formulas for metrics like Group Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Zoho data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.