How To Calculate MAU in Zoho CRM | Arithmix

Calculating Monthly Active Users (MAU) is a crucial metric for any business that wants to track user engagement and growth. It helps you understand how many unique users are interacting with your product or service on a monthly basis. In this article, we will discuss how to calculate MAU and why it is valuable for your business.

What Is MAU?

MAU is a metric that measures the number of unique users who have engaged with your product or service within a given month. It is a valuable metric for businesses because it helps them understand how many people are using their product or service on a regular basis. MAU is calculated by counting the number of unique users who have logged in or performed a specific action within a given month.

For example, if you have a mobile app, MAU would be the number of unique users who have opened the app at least once in a month. If you have a SaaS product, MAU would be the number of unique users who have logged in and used the product within a month.

When Is It Valuable To Calculate MAU?

Calculating MAU is valuable for businesses that want to track user engagement and growth. It helps you understand how many people are using your product or service on a regular basis and how that number is changing over time. This information can help you make informed decisions about product development, marketing, and customer retention.

For example, if you notice a decline in MAU, it could indicate that users are losing interest in your product or that there are issues with the user experience. On the other hand, if you see an increase in MAU, it could indicate that your marketing efforts are paying off or that users are finding value in your product.

Overall, calculating MAU is a valuable metric for any business that wants to understand user engagement and growth. By tracking this metric, you can make informed decisions about product development, marketing, and customer retention.

How Do You Calculate MAU in Zoho CRM

Zoho CRM itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from Zoho CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zoho CRM, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Zoho CRM data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Zoho CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.