How To Calculate Monthly Active Users in TallyPrime | Arithmix

Calculating monthly active users (MAU) is an important metric for any business that wants to understand how many people are actively using their product or service. By tracking MAU, you can gain valuable insights into user behavior and engagement, which can help you make informed decisions about product development, marketing, and customer support.

What Is Monthly Active Users?

Monthly active users (MAU) is a metric that measures the number of unique users who have engaged with your product or service within a given month. This includes any user who has performed a meaningful action, such as logging in, making a purchase, or posting content. MAU is a key performance indicator (KPI) that can help you track user engagement over time and identify trends in user behavior.

It's important to note that MAU is different from daily active users (DAU), which measures the number of unique users who have engaged with your product or service on a daily basis. While DAU can be a useful metric for certain types of products, such as social media platforms, MAU is generally more relevant for businesses that have longer sales cycles or less frequent user engagement.

When Is It Valuable To Calculate Monthly Active Users?

Calculating MAU is valuable for any business that wants to understand how many people are actively using their product or service on a regular basis. This can be particularly important for businesses that rely on recurring revenue, such as subscription-based services or SaaS companies. By tracking MAU, you can identify trends in user engagement and retention, which can help you make informed decisions about product development, marketing, and customer support.

For example, if you notice a decline in MAU over time, this could be a sign that users are losing interest in your product or that there are issues with user experience or customer support. On the other hand, if you see an increase in MAU, this could be a sign that your product is gaining traction and that users are finding value in your offering.

Overall, calculating MAU is a valuable tool for any business that wants to understand how many people are actively using their product or service on a regular basis. By tracking this metric over time, you can gain valuable insights into user behavior and engagement, which can help you make informed decisions about product development, marketing, and customer support.

How Do You Calculate Monthly Active Users in TallyPrime

TallyPrime itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from TallyPrime and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like TallyPrime, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your TallyPrime data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your TallyPrime data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.