# How To Calculate Monthly Recurring Revenue Cohort Analysis in Apptivo | Arithmix

Learn how to effectively calculate monthly recurring revenue cohort analysis in Apptivo with our step-by-step guide. Optimize your business strategy and gain valuable insights into your customer behavior.

Calculating monthly recurring revenue cohort analysis is an essential part of any business strategy. It helps you understand the revenue generated by your customers over time and how it changes based on various factors. In this article, we will discuss what monthly recurring revenue cohort analysis is, when it is valuable to calculate it, and how to do it in Apptivo.

## What Is Monthly Recurring Revenue Cohort Analysis?

Monthly recurring revenue cohort analysis is a method of analyzing the revenue generated by your customers over time. It involves grouping your customers based on the month they signed up and tracking their revenue over a set period. This allows you to see how revenue changes over time for each group of customers and identify trends and patterns.

For example, if you have a subscription-based business, you can use monthly recurring revenue cohort analysis to see how much revenue your customers generate each month and how it changes based on factors such as the length of their subscription, the plan they are on, and the month they signed up.

## When Is It Valuable To Calculate Monthly Recurring Revenue Cohort Analysis?

Monthly recurring revenue cohort analysis is valuable for any business that wants to understand how its revenue changes over time. It is especially useful for subscription-based businesses, as it allows you to see how revenue changes based on factors such as the length of the subscription and the plan the customer is on.

Monthly recurring revenue cohort analysis can help you identify trends and patterns in your revenue and make data-driven decisions about your business strategy. For example, if you see that customers who sign up in a particular month tend to generate more revenue over time, you can focus your marketing efforts on acquiring more customers during that month.

## How to Calculate Monthly Recurring Revenue Cohort Analysis in Apptivo

Calculating monthly recurring revenue cohort analysis in Apptivo is easy. Here are the steps:

1. Go to the Customers app in Apptivo.
2. Select the Cohort Analysis tab.
3. Select the date range you want to analyze.
4. Select the metric you want to analyze (e.g., revenue).
5. Select the grouping you want to use (e.g., month of sign-up).
6. View the results and analyze the data.

Apptivo makes it easy to analyze your monthly recurring revenue cohort data and make data-driven decisions about your business strategy. By understanding how your revenue changes over time for different groups of customers, you can optimize your marketing efforts, improve customer retention, and grow your business.

## How Do You Calculate Monthly Recurring Revenue Cohort Analysis in Apptivo

Apptivo itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Recurring Revenue Cohort Analysis. As an alternative, teams typically use products like Arithmix to import data from Apptivo and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Apptivo, combine it with data from other systems, and create calculations like Monthly Recurring Revenue Cohort Analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.