How To Calculate Paid Group Monthly Active Users in Marketo | Arithmix

Calculating Paid Group Monthly Active Users (PGMAU) is an essential metric for businesses that offer subscription-based services. It helps you understand how many of your paying customers are actively using your product or service within a given month. This information can help you make data-driven decisions about your product development, marketing strategies, and customer retention efforts. In this article, we will discuss how to calculate PGMAU and when it is valuable to do so.

What Is Paid Group Monthly Active Users?

Paid Group Monthly Active Users refers to the number of paying customers who have used your product or service within a given month. This metric is calculated by counting the number of unique users who have logged in or accessed your product during the month. It is important to note that PGMAU only includes paying customers, not those who are using a free trial or a freemium version of your product.

Calculating PGMAU can help you understand the engagement level of your paying customers. It can also help you identify any trends or patterns in their usage behavior. For example, if you notice a decline in PGMAU over time, it may indicate that your customers are not finding value in your product or are switching to a competitor.

When Is It Valuable To Calculate Paid Group Monthly Active Users?

Calculating PGMAU is valuable for businesses that offer subscription-based services or products. It can help you make data-driven decisions about your product development, marketing strategies, and customer retention efforts. Here are some scenarios where calculating PGMAU can be particularly valuable:

• Product Development: Calculating PGMAU can help you identify which features or functionalities are most popular among your paying customers. This information can help you prioritize your product development roadmap and focus on building features that will increase engagement and retention.
• Marketing Strategies: PGMAU can help you understand the effectiveness of your marketing efforts. If you notice a decline in PGMAU after launching a new marketing campaign, it may indicate that the campaign is not resonating with your target audience.
• Customer Retention: Calculating PGMAU can help you identify which customers are at risk of churning. If you notice a decline in PGMAU for a particular customer, it may indicate that they are not finding value in your product and are considering cancelling their subscription.

Overall, calculating PGMAU is a valuable metric for businesses that offer subscription-based services or products. It can help you make data-driven decisions about your product development, marketing strategies, and customer retention efforts. By understanding the engagement level of your paying customers, you can improve your product and increase customer satisfaction.

How Do You Calculate Paid Group Monthly Active Users in Marketo

Marketo itself isn't naturally geared towards letting you calculate complex metrics like Paid Group Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Marketo and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like Marketo, combine it with data from other systems, and create calculations like Paid Group Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Group Monthly Active Users in Arithmix

Calculating metrics like Paid Group Monthly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your Marketo data, and use it to create natural language formulas for metrics like Paid Group Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Marketo data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.