How To Calculate Paid Stage MAUs (PSMAU) in GitLab | Arithmix

Calculating Paid Stage MAUs (PSMAU) is an important metric for any business that offers paid services or products. It helps you understand how many of your users are paying customers, and how engaged they are with your product. In this article, we'll explain what PSMAU is, why it's valuable to calculate, and how to calculate it.

What Is Paid Stage MAUs (PSMAU)?

Paid Stage MAUs (PSMAU) is a metric that measures the number of monthly active users who are paying customers. It's calculated by counting the number of unique users who have made a payment during the month, and who have also used your product during that same month. This metric is important because it helps you understand how many of your users are actually generating revenue for your business.

PSMAU is different from other metrics like Monthly Active Users (MAU) or Daily Active Users (DAU), which measure the total number of users who have used your product during a given time period. PSMAU only counts users who are paying customers, which gives you a more accurate picture of your revenue-generating user base.

When Is It Valuable To Calculate Paid Stage MAUs (PSMAU)?

Calculating PSMAU is valuable for any business that offers paid services or products. It helps you understand how many of your users are actually generating revenue for your business, and how engaged they are with your product. This information can help you make better decisions about pricing, marketing, and product development.

PSMAU is particularly valuable for businesses that offer subscription-based services or products, where the number of paying customers is directly tied to revenue. By tracking PSMAU over time, you can see how your revenue-generating user base is growing or shrinking, and make adjustments to your pricing or marketing strategies accordingly.

PSMAU is also valuable for businesses that offer both free and paid versions of their product. By tracking PSMAU for the paid version, you can see how many of your free users are converting to paid customers, and how engaged they are with your product once they become paying customers.

How to Calculate Paid Stage MAUs (PSMAU)

To calculate PSMAU, you'll need to track two pieces of data: the number of unique users who have made a payment during the month, and the number of unique users who have used your product during that same month. You can then divide the number of paying users by the number of active users to get your PSMAU.

For example, if you had 1,000 paying users and 10,000 active users during the month, your PSMAU would be 10% (1,000 / 10,000 = 0.1 or 10%).

It's important to note that PSMAU is a monthly metric, so you'll need to track these numbers on a monthly basis to get an accurate picture of your revenue-generating user base.

In conclusion, calculating Paid Stage MAUs (PSMAU) is an important metric for any business that offers paid services or products. It helps you understand how many of your users are paying customers, and how engaged they are with your product. By tracking PSMAU over time, you can make better decisions about pricing, marketing, and product development, and ultimately grow your business.

How Do You Calculate Paid Stage MAUs (PSMAU) in GitLab

GitLab itself isn�t naturally geared towards letting you calculate complex metrics like Paid Stage MAUs (PSMAU). As an alternative, teams typically use products like Arithmix to import data from GitLab and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like GitLab, combine it with data from other systems, and create calculations like Paid Stage MAUs (PSMAU).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage MAUs (PSMAU) in Arithmix

Calculating metrics like Paid Stage MAUs (PSMAU) is simple in Arithmix. Once you've created your free account, you�ll be able to import your GitLab data, and use it to create natural language formulas for metrics like Paid Stage MAUs (PSMAU).

Arithmix is designed to give you the power to build any calculations you want on top of your GitLab data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.