How To Calculate Paid Stage Monthly Active Users in Marketo | Arithmix

Calculating Paid Stage Monthly Active Users (PSMAU) is an important metric for any business that offers a paid subscription service. It helps you understand how many of your paying customers are actively using your product or service on a monthly basis. This information is critical for making informed decisions about your business strategy, marketing efforts, and product development. In this article, we'll explain what PSMAU is, why it's valuable to calculate, and how to do it.

What Is Paid Stage Monthly Active Users?

Paid Stage Monthly Active Users is a metric that measures the number of paying customers who have used your product or service at least once in a given month. It's important to note that PSMAU only includes paying customers, not free users or trial users. This metric gives you a clear picture of how engaged your paying customers are with your product or service, and can help you identify areas where you need to improve your offering.

PSMAU is calculated by taking the total number of paying customers who have used your product or service at least once in a given month, and dividing it by the total number of paying customers you have. For example, if you have 1,000 paying customers and 800 of them used your product or service at least once in a given month, your PSMAU would be 80%.

When Is It Valuable To Calculate Paid Stage Monthly Active Users?

Calculating PSMAU is valuable for any business that offers a paid subscription service. It can help you identify trends in customer behavior, such as which features are most popular or which customers are most engaged. This information can help you make informed decisions about your product development, marketing efforts, and customer retention strategies.

PSMAU is also valuable for measuring the success of your marketing campaigns. By tracking your PSMAU over time, you can see how your marketing efforts are impacting customer engagement. For example, if you launch a new marketing campaign and see a significant increase in PSMAU, you can attribute that success to your marketing efforts.

Finally, PSMAU is valuable for identifying areas where you need to improve your product or service. If you see a decline in PSMAU over time, it may be an indication that your customers are not finding value in your offering. This can help you identify areas where you need to improve your product or service to better meet the needs of your customers.

In conclusion, calculating Paid Stage Monthly Active Users is an important metric for any business that offers a paid subscription service. It can help you understand how engaged your paying customers are with your product or service, identify trends in customer behavior, measure the success of your marketing campaigns, and identify areas where you need to improve your offering. By tracking your PSMAU over time, you can make informed decisions about your business strategy and ensure the long-term success of your business.

How Do You Calculate Paid Stage Monthly Active Users in Marketo

Marketo itself isn't naturally geared towards letting you calculate complex metrics like Paid Stage Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Marketo and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like Marketo, combine it with data from other systems, and create calculations like Paid Stage Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage Monthly Active Users in Arithmix

Calculating metrics like Paid Stage Monthly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your Marketo data, and use it to create natural language formulas for metrics like Paid Stage Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Marketo data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.