How To Calculate Services Attach Rate in Marketo | Arithmix

Calculating services attach rate is an important metric for any business that offers services alongside their products. It helps you understand how often customers are purchasing additional services with their products, and can help you identify opportunities to increase revenue and improve customer satisfaction.

What Is Services Attach Rate?

Services attach rate is the percentage of customers who purchase additional services alongside their product purchase. For example, if 100 customers purchase a product and 20 of them also purchase a service, the services attach rate would be 20%. This metric can be calculated for any period of time, such as a month or a quarter.

It's important to note that services attach rate only includes additional services that are purchased at the same time as the product. It does not include services that are purchased separately at a later time.

When Is It Valuable To Calculate Services Attach Rate?

Calculating services attach rate can be valuable for any business that offers services alongside their products. It can help you identify trends in customer behavior and make data-driven decisions to improve your business.

For example, if you notice that your services attach rate is low, it may be an indication that customers are not aware of the additional services you offer. In this case, you could invest in marketing efforts to promote your services and increase awareness among your customer base.

On the other hand, if your services attach rate is high, it may be an indication that customers are finding value in your services and are willing to pay for them. In this case, you could consider expanding your services offerings to meet the needs of your customers and increase revenue.

Overall, calculating services attach rate can provide valuable insights into customer behavior and help you make informed decisions to improve your business.

How Do You Calculate Services Attach Rate in Marketo

Marketo itself isn't naturally geared towards letting you calculate complex metrics like Services Attach Rate. As an alternative, teams typically use products like Arithmix to import data from Marketo and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like Marketo, combine it with data from other systems, and create calculations like Services Attach Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Services Attach Rate in Arithmix

Calculating metrics like Services Attach Rate is simple in Arithmix. Once you've created your free account, you'll be able to import your Marketo data, and use it to create natural language formulas for metrics like Services Attach Rate.

Arithmix is designed to give you the power to build any calculations you want on top of your Marketo data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.