# How To Calculate Services Attach Rate in Marketo | Arithmix

Learn how to calculate services attach rate in Marketo with our step-by-step guide. Improve your sales strategy and increase revenue by understanding this important metric.

Calculating services attach rate is an important metric for any business that offers services alongside their products. It helps you understand how often customers are purchasing additional services with their products, and can help you identify opportunities to increase revenue and improve customer satisfaction.

## What Is Services Attach Rate?

Services attach rate is the percentage of customers who purchase additional services alongside their product purchase. For example, if 100 customers purchase a product and 20 of them also purchase a service, the services attach rate would be 20%. This metric can be calculated for any period of time, such as a month or a quarter.

It's important to note that services attach rate only includes additional services that are purchased at the same time as the product. It does not include services that are purchased separately at a later time.

## When Is It Valuable To Calculate Services Attach Rate?

Calculating services attach rate can be valuable for any business that offers services alongside their products. It can help you identify trends in customer behavior and make data-driven decisions to improve your business.

For example, if you notice that your services attach rate is low, it may be an indication that customers are not aware of the additional services you offer. In this case, you could invest in marketing efforts to promote your services and increase awareness among your customer base.

## How Do You Calculate Services Attach Rate in Marketo

Marketo itself isn't naturally geared towards letting you calculate complex metrics like Services Attach Rate. As an alternative, teams typically use products like Arithmix to import data from Marketo and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like Marketo, combine it with data from other systems, and create calculations like Services Attach Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.