How To Calculate SMAC (Stage Monthly Active Clusters) in Drift | Arithmix

If you're looking to measure the success of your business, it's important to track your customer engagement. One way to do this is by calculating your SMAC, or Stage Monthly Active Clusters. SMAC is a metric that measures the number of active users in a given stage of your customer journey each month. In this article, we'll explain what SMAC is, when it's valuable to calculate it, and how to calculate it in Drift.

What Is SMAC (Stage Monthly Active Clusters)?

SMAC is a metric that measures the number of active users in a given stage of your customer journey each month. It's a way to track how engaged your customers are with your business and how well you're moving them through your sales funnel. By measuring SMAC, you can identify areas where you need to improve your customer experience and optimize your sales process.

For example, let's say you have a SaaS business that offers a free trial. You might have three stages in your customer journey: sign up, trial, and purchase. To calculate your SMAC for the trial stage, you would count the number of users who were active in the trial stage during a given month. This would give you a sense of how many users are engaging with your product during the trial period.

When Is It Valuable To Calculate SMAC (Stage Monthly Active Clusters)?

SMAC is valuable to calculate when you want to measure the success of your customer engagement efforts. It can help you identify areas where you need to improve your customer experience and optimize your sales process. By tracking SMAC over time, you can see how your efforts are impacting customer engagement and make data-driven decisions to improve your business.

SMAC is particularly useful for businesses that have a defined customer journey with multiple stages. It can help you identify where users are dropping off and where you need to focus your efforts to move them through the funnel. It's also useful for businesses that offer a free trial or freemium model, as it can help you track how many users are engaging with your product during the trial period.

How to Calculate SMAC (Stage Monthly Active Clusters) in Drift

To calculate SMAC in Drift, you'll need to set up a custom event that tracks when users enter a given stage of your customer journey. For example, if you have a SaaS business with three stages (sign up, trial, and purchase), you might set up custom events for each stage.

Once you've set up your custom events, you can use Drift's reporting tools to calculate your SMAC for each stage. To do this, you'll need to create a report that shows the number of users who triggered the custom event for each stage during a given month. This will give you a sense of how many users are active in each stage of your customer journey each month.

By tracking your SMAC over time, you can see how your customer engagement efforts are impacting your business. You can identify areas where you need to improve your customer experience and optimize your sales process to move users through the funnel. With this data-driven approach, you can make informed decisions to grow your business and improve your customer experience.

How Do You Calculate SMAC (Stage Monthly Active Clusters) in Drift

Drift itself isn�t naturally geared towards letting you calculate complex metrics like SMAC (Stage Monthly Active Clusters). As an alternative, teams typically use products like Arithmix to import data from Drift and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like Drift, combine it with data from other systems, and create calculations like SMAC (Stage Monthly Active Clusters).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating SMAC (Stage Monthly Active Clusters) in Arithmix

Calculating metrics like SMAC (Stage Monthly Active Clusters) is simple in Arithmix. Once you've created your free account, you�ll be able to import your Drift data, and use it to create natural language formulas for metrics like SMAC (Stage Monthly Active Clusters).

Arithmix is designed to give you the power to build any calculations you want on top of your Drift data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.