# How To Calculate SMAC (Stage Monthly Active Clusters) in Zoho | Arithmix

Learn how to accurately calculate SMAC (Stage Monthly Active Clusters) in Zoho with our step-by-step guide. Increase your understanding of this important metric and optimize your business strategy today.

Calculating SMAC (Stage Monthly Active Clusters) is an important metric for businesses to track their customer engagement and retention. It helps businesses understand how many customers are actively using their product or service on a monthly basis. In this article, we will discuss what SMAC is, when it is valuable to calculate SMAC, and how to calculate SMAC.

## What Is SMAC (Stage Monthly Active Clusters)?

SMAC is a metric that measures the number of active clusters of customers in a given month. An active cluster is a group of customers who have used a product or service within a specific time frame. SMAC is calculated by dividing the total number of active clusters in a month by the total number of clusters in that month.

For example, if a business has 1000 customers and 500 of them used the product or service in a given month, the SMAC would be 50%.

SMAC is a valuable metric because it helps businesses understand how many customers are actively using their product or service. This information can be used to identify trends and patterns in customer behavior, which can help businesses improve their product or service offerings.

## When Is It Valuable To Calculate SMAC (Stage Monthly Active Clusters)?

SMAC is valuable to calculate for businesses that want to track customer engagement and retention. It is particularly useful for subscription-based businesses, where customer retention is critical to the success of the business.

By tracking SMAC over time, businesses can identify trends in customer behavior and adjust their product or service offerings accordingly. For example, if SMAC is decreasing over time, it may indicate that customers are not finding the product or service valuable and changes need to be made to improve customer satisfaction.

## How to Calculate SMAC (Stage Monthly Active Clusters)

To calculate SMAC, businesses need to first identify their clusters of customers. A cluster is a group of customers who share similar characteristics, such as demographics or usage patterns.

Once the clusters have been identified, businesses need to track the number of active clusters in a given month. An active cluster is a group of customers who have used the product or service within a specific time frame, such as the past 30 days.

Finally, businesses can calculate SMAC by dividing the total number of active clusters in a month by the total number of clusters in that month. This will give businesses a percentage that represents the percentage of active clusters in a given month.

In conclusion, SMAC is an important metric for businesses to track customer engagement and retention. By understanding what SMAC is, when it is valuable to calculate SMAC, and how to calculate SMAC, businesses can use this information to improve their product or service offerings and increase customer satisfaction.

## How Do You Calculate SMAC (Stage Monthly Active Clusters) in Zoho

Zoho itself isn�t naturally geared towards letting you calculate complex metrics like SMAC (Stage Monthly Active Clusters). As an alternative, teams typically use products like Arithmix to import data from Zoho and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like Zoho, combine it with data from other systems, and create calculations like SMAC (Stage Monthly Active Clusters).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.