How To Calculate WAU in Nextiva | Arithmix

If you're looking to track the success of your business, it's important to understand how to calculate WAU (Weekly Active Users). This metric can help you determine how many users are actively engaging with your product or service on a weekly basis. In this article, we'll take a closer look at what WAU is and when it's valuable to calculate it.

What Is WAU?

WAU is a metric used to measure the number of unique users who have engaged with your product or service within a given week. This metric is commonly used in the tech industry to track the success of apps, websites, and other digital products. By calculating WAU, you can get a better understanding of how many users are actively using your product and how engaged they are with it.

Calculating WAU is relatively simple. All you need to do is count the number of unique users who have engaged with your product or service within a given week. This can include users who have logged in, made a purchase, or taken any other action that indicates they are actively using your product.

When Is It Valuable To Calculate WAU?

WAU can be a valuable metric to track for a variety of reasons. For one, it can help you understand how engaged your users are with your product or service. If you notice a decline in WAU over time, it could indicate that users are losing interest in your product or that there are issues that need to be addressed.

WAU can also be useful for tracking the success of new features or changes to your product. By tracking WAU before and after a change is made, you can get a better understanding of how users are responding to the change and whether it's having a positive or negative impact on engagement.

Overall, calculating WAU can provide valuable insights into the success of your product or service. By tracking this metric over time, you can identify trends and make data-driven decisions to improve engagement and drive growth.

How Do You Calculate WAU in Nextiva

Nextiva itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from Nextiva and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Nextiva, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Nextiva data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Nextiva data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.