How To Calculate WAU in Sage CRM | Arithmix

Calculating WAU (Weekly Active Users) in Sage CRM is a valuable tool for businesses to track the engagement of their customers and users. By understanding how many users are actively using your product or service on a weekly basis, you can make informed decisions about marketing, product development, and customer support. In this article, we will explore what WAU is, when it is valuable to calculate, and how to calculate it in Sage CRM.

What Is WAU?

WAU stands for Weekly Active Users. It is a metric used to measure the number of unique users who have engaged with your product or service in the past week. This can include users who have logged in, made a purchase, or completed any other action that indicates active engagement with your business. By tracking WAU, you can gain insights into the health of your business and identify trends over time.

WAU is different from other metrics like Monthly Active Users (MAU) or Daily Active Users (DAU) because it provides a more granular view of user engagement. While MAU and DAU can be useful metrics, they do not provide the same level of detail as WAU. By tracking WAU, you can identify trends in user engagement on a weekly basis and make informed decisions about how to improve your product or service.

When Is It Valuable To Calculate WAU?

Calculating WAU is valuable for businesses in a variety of industries. If you have a software product or service, tracking WAU can help you understand how many users are actively using your product on a weekly basis. This can help you identify areas for improvement and make informed decisions about product development.

WAU can also be valuable for businesses that offer subscription-based services. By tracking WAU, you can identify trends in user engagement and make informed decisions about pricing and marketing strategies. For example, if you notice a decline in WAU, you may want to consider offering a promotion or discount to encourage users to engage with your product or service.

How To Calculate WAU In Sage CRM

Calculating WAU in Sage CRM is a straightforward process. First, you will need to identify the actions that indicate active engagement with your product or service. This could include logging in, making a purchase, or completing any other action that is relevant to your business.

Next, you will need to track the number of unique users who have engaged in these actions in the past week. This can be done using a variety of tools, including analytics software or custom scripts. Once you have this data, you can calculate your WAU by dividing the number of unique users by the total number of users.

For example, if you have 1,000 users and 500 of them have engaged with your product in the past week, your WAU would be 50%.

In conclusion, calculating WAU in Sage CRM is a valuable tool for businesses to track the engagement of their customers and users. By understanding how many users are actively using your product or service on a weekly basis, you can make informed decisions about marketing, product development, and customer support. By following the steps outlined in this article, you can easily calculate your WAU and gain insights into the health of your business.

How Do You Calculate WAU in Sage CRM

Sage CRM itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from Sage CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Sage CRM, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Sage CRM data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Sage CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.