How To Calculate WAU in ServiceNow | Arithmix

If you're looking to track the weekly active users (WAU) of your website or app, there are a few key steps you can take to calculate this metric effectively. WAU is a valuable metric for understanding how many users are actively engaging with your product on a weekly basis, which can help you identify trends and make data-driven decisions about how to improve your user experience.

What Is WAU?

WAU is a metric that measures the number of unique users who have engaged with your product within a given week. This can include a wide range of activities, such as logging in, creating an account, making a purchase, or simply visiting your website or app. By tracking WAU over time, you can gain insights into how your user base is growing or shrinking, how engaged your users are, and which features or content are most popular.

WAU is a particularly useful metric for businesses that rely on recurring revenue or engagement, such as subscription-based services, social media platforms, or gaming apps. By tracking WAU, these businesses can identify which users are most likely to churn or disengage, and take steps to retain them.

When Is It Valuable To Calculate WAU?

WAU is a valuable metric for any business that wants to understand how engaged its users are on a weekly basis. Some specific use cases for WAU include:

• Tracking the success of a new product launch or marketing campaign
• Identifying trends in user engagement over time
• Comparing the engagement levels of different user segments or cohorts
• Identifying opportunities to improve the user experience or retention rates

Overall, calculating WAU can help you gain a deeper understanding of how your users are interacting with your product, and make data-driven decisions about how to improve their experience. By tracking this metric over time, you can identify trends and patterns that can help you optimize your product and drive growth.

How Do You Calculate WAU in ServiceNow

ServiceNow itself isn't naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from ServiceNow and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that's powerful yet easy to use. With Arithmix you can import data from systems like ServiceNow, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you'll be able to import your ServiceNow data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your ServiceNow data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.