How To Calculate WAU in Zendesk Sell | Arithmix

Calculating WAU (Weekly Active Users) is an important metric for any business that wants to track the engagement of its users. It helps you understand how many users are actively using your product or service on a weekly basis. In this article, we will discuss what WAU is and when it is valuable to calculate it.

What Is WAU?

WAU is a metric that measures the number of unique users who have interacted with your product or service in a given week. It is a valuable metric because it helps you understand how engaged your users are with your product or service. By tracking WAU, you can see if your users are returning to your product or service on a regular basis, which is a good indication of customer loyalty.

WAU is calculated by counting the number of unique users who have interacted with your product or service during a given week. This includes any activity that a user might have with your product or service, such as logging in, making a purchase, or using a feature.

When Is It Valuable To Calculate WAU?

Calculating WAU is valuable for any business that wants to track user engagement. It is especially valuable for businesses that offer subscription-based services or products, as it helps them understand how many users are actively using their product or service on a weekly basis.

WAU is also valuable for businesses that want to track the effectiveness of their marketing campaigns. By tracking WAU before and after a marketing campaign, you can see if the campaign has had a positive impact on user engagement.

Finally, WAU is valuable for businesses that want to track customer loyalty. By tracking WAU over time, you can see if your users are becoming more or less engaged with your product or service. This can help you identify areas where you need to improve your product or service to keep your users engaged.

In conclusion, calculating WAU is an important metric for any business that wants to track user engagement. By understanding what WAU is and when it is valuable to calculate it, you can use this metric to improve your product or service and increase customer loyalty.

How Do You Calculate WAU in Zendesk Sell

Zendesk Sell itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from Zendesk Sell and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zendesk Sell, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Zendesk Sell data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Zendesk Sell data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.