How To Calculate Weekly Active Users in Kantana | Arithmix

Learn how to accurately calculate your weekly active users in Kantana with our step-by-step guide. Increase your understanding of user engagement and improve your business strategy today.

Calculating weekly active users (WAU) is an essential metric for any business that wants to measure the engagement of its users. It is a way to determine how many people are actively using your product or service within a given week. WAU is a crucial metric for businesses that rely on user engagement, such as social media platforms, mobile apps, and online games. In this article, we will discuss what WAU is, why it is valuable to calculate it, and how to calculate it in Kantana.

What Is Weekly Active Users?

Weekly active users (WAU) is a metric that measures the number of unique users who have engaged with your product or service at least once within a seven-day period. This metric is used to track user engagement and retention. WAU is different from daily active users (DAU), which measures the number of unique users who have engaged with your product or service within a 24-hour period.

WAU is an essential metric for businesses that want to measure the engagement of their users. It provides insight into how many people are actively using your product or service within a given week. This metric is particularly important for businesses that rely on user engagement, such as social media platforms, mobile apps, and online games. By tracking WAU, businesses can identify trends and patterns in user behavior, which can help them make informed decisions about product development, marketing, and customer support.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users is valuable for any business that wants to measure the engagement of its users. This metric is particularly important for businesses that rely on user engagement, such as social media platforms, mobile apps, and online games. By tracking WAU, businesses can identify trends and patterns in user behavior, which can help them make informed decisions about product development, marketing, and customer support.

WAU is also valuable for businesses that want to measure the effectiveness of their marketing campaigns. By tracking WAU before and after a marketing campaign, businesses can determine whether the campaign was successful in driving user engagement. This information can help businesses make informed decisions about future marketing campaigns.

Finally, WAU is valuable for businesses that want to measure the retention of their users. By tracking WAU over time, businesses can determine whether their users are returning to their product or service on a regular basis. This information can help businesses identify areas where they need to improve their product or service to retain users.

In conclusion, calculating weekly active users is an essential metric for any business that wants to measure the engagement of its users. By tracking WAU, businesses can identify trends and patterns in user behavior, which can help them make informed decisions about product development, marketing, and customer support. WAU is particularly important for businesses that rely on user engagement, such as social media platforms, mobile apps, and online games. By tracking WAU, businesses can ensure that their users are engaged and returning to their product or service on a regular basis.

How Do You Calculate Weekly Active Users in Kantana

Kantana itself isn’t naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Kantana and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Kantana, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

arithmix product demo

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Kantana data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Kantana data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.

Use Arithmix free