How To Calculate Weekly Active Users in Quickbooks Pro | Arithmix

Calculating weekly active users is an important metric for any business that wants to track user engagement and retention. It helps you understand how many users are actively using your product or service on a weekly basis. This information can be used to make informed decisions about product development, marketing strategies, and customer support. In this article, we will discuss what weekly active users are, when it is valuable to calculate them, and how to calculate them.

What Is Weekly Active Users?

Weekly active users (WAU) is a metric that measures the number of unique users who have engaged with your product or service in a given week. This includes users who have logged in, made a purchase, or performed any other action that indicates they are actively using your product. WAU is a valuable metric because it provides insight into user engagement and retention. It helps you understand how many users are actively using your product on a regular basis, which can be an indicator of customer satisfaction and loyalty.

WAU is different from monthly active users (MAU), which measures the number of unique users who have engaged with your product or service in a given month. While MAU is also a valuable metric, WAU provides a more granular view of user engagement and can help you identify trends and patterns in user behavior.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users is valuable for any business that wants to track user engagement and retention. It can be particularly useful for businesses that offer subscription-based services or products with recurring revenue. By tracking WAU, you can identify trends in user engagement and retention, which can help you make informed decisions about product development, marketing strategies, and customer support.

WAU is also valuable for businesses that want to track the effectiveness of marketing campaigns. By tracking WAU before and after a marketing campaign, you can determine whether the campaign was successful in driving user engagement and retention.

How to Calculate Weekly Active Users

Calculating weekly active users is a relatively simple process. First, you need to define what constitutes an active user for your product or service. This could include logging in, making a purchase, or performing any other action that indicates the user is actively using your product.

Once you have defined what constitutes an active user, you can track the number of unique users who have performed that action in a given week. This can be done using a variety of tools, including analytics software or custom scripts.

To calculate WAU, simply divide the number of unique users who have performed the defined action in a given week by the total number of users who have access to your product or service. This will give you a percentage of users who are actively using your product on a weekly basis.

For example, if you have 1,000 users who have access to your product and 500 of them have logged in during a given week, your WAU would be 50%.

It is important to track WAU over time to identify trends and patterns in user engagement. This can help you make informed decisions about product development, marketing strategies, and customer support.

Conclusion

Calculating weekly active users is an important metric for any business that wants to track user engagement and retention. It provides insight into how many users are actively using your product on a regular basis, which can be an indicator of customer satisfaction and loyalty. By tracking WAU, you can identify trends and patterns in user behavior, which can help you make informed decisions about product development, marketing strategies, and customer support.

How Do You Calculate Weekly Active Users in Quickbooks Pro

Quickbooks Pro itself isn’t naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Quickbooks Pro and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Quickbooks Pro, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Quickbooks Pro data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Quickbooks Pro data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.