How To Calculate Weekly Active Users in Xero | Arithmix

Calculating weekly active users is an important metric for any business that wants to measure its online presence. It helps you understand how many people are using your website or app on a weekly basis, which can help you make informed decisions about your marketing and product strategies. In this article, we will explain what weekly active users are, why they are valuable to calculate, and how to calculate them.

What Is Weekly Active Users?

Weekly active users (WAU) is a metric that measures the number of unique users who have engaged with your website or app in the past week. This includes any user who has performed any action on your website or app, such as logging in, making a purchase, or commenting on a post. The metric is calculated on a weekly basis, which allows you to track changes in user engagement over time.

WAU is different from daily active users (DAU) and monthly active users (MAU), which measure the number of unique users who have engaged with your website or app in the past day or month, respectively. WAU is a more accurate measure of user engagement than DAU, as it takes into account users who may not use your website or app every day but still engage with it on a regular basis.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users is valuable for any business that wants to measure its online presence and user engagement. It can help you understand how many people are using your website or app on a regular basis, which can help you make informed decisions about your marketing and product strategies.

For example, if you notice a decline in your weekly active users, it may indicate that your website or app is not meeting the needs of your users. This could be due to a variety of factors, such as poor user experience, lack of new content, or increased competition. By tracking your WAU over time, you can identify trends and make changes to improve user engagement.

WAU is also valuable for businesses that rely on advertising revenue. Advertisers are more likely to invest in websites or apps that have a high number of active users, as it increases the likelihood that their ads will be seen by a large audience. By tracking your WAU, you can demonstrate to advertisers that your website or app is a valuable platform for advertising.

How to Calculate Weekly Active Users

Calculating weekly active users is a simple process. To calculate your WAU, you need to count the number of unique users who have engaged with your website or app in the past week. This can be done using a variety of tools, such as Google Analytics or Mixpanel.

Once you have collected the data, you can calculate your WAU by dividing the number of unique users by the total number of users who have engaged with your website or app in the past week. For example, if you had 100 unique users and 500 total users who engaged with your website or app in the past week, your WAU would be 20%.

It is important to note that WAU is a relative metric, which means that it should be compared to other metrics to gain a better understanding of user engagement. For example, you may want to compare your WAU to your DAU or MAU to see how user engagement changes over time.

In conclusion, calculating weekly active users is an important metric for any business that wants to measure its online presence and user engagement. By tracking your WAU over time, you can identify trends and make changes to improve user engagement, which can lead to increased revenue and a better user experience.

How Do You Calculate Weekly Active Users in Xero

Xero itself isn’t naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Xero and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Xero, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Xero data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Xero data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.