How To Calculate Gross Logo Retention Rate in HubSpot Sales Hub | Arithmix

Calculating Gross Logo Retention Rate is an important metric for any business. It helps you understand how many of your customers are returning to do business with you again. In this article, we will explain what Gross Logo Retention Rate is, when it is valuable to calculate it, and how to calculate it.

What Is Gross Logo Retention Rate?

Gross Logo Retention Rate is the percentage of customers who return to do business with you again. It is a measure of customer loyalty and satisfaction. It is calculated by dividing the number of customers who return by the total number of customers you had at the beginning of a given period.

For example, if you had 100 customers at the beginning of the year and 80 of them returned to do business with you again, your Gross Logo Retention Rate would be 80%.

When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross Logo Retention Rate is valuable to calculate in a number of situations. Firstly, it helps you understand how well you are retaining your customers. If your Gross Logo Retention Rate is low, it may indicate that your customers are not satisfied with your products or services.

Secondly, Gross Logo Retention Rate can help you identify trends in customer behavior. For example, if your Gross Logo Retention Rate is decreasing over time, it may indicate that your customers are finding better alternatives elsewhere.

Finally, Gross Logo Retention Rate can help you identify areas for improvement in your business. If you know which customers are returning and which are not, you can target your marketing efforts more effectively and improve your customer service to retain more customers.

How to Calculate Gross Logo Retention Rate

Calculating Gross Logo Retention Rate is a simple process. First, you need to determine the period you want to measure. This could be a month, a quarter, or a year, depending on your business needs.

Next, you need to determine the number of customers you had at the beginning of the period. This could be the total number of customers you had at the end of the previous period, or the number of new customers you acquired at the beginning of the current period.

Finally, you need to determine the number of customers who returned to do business with you during the period. This could be the total number of customers who made a purchase, or the number of customers who made a repeat purchase.

Once you have these numbers, you can calculate your Gross Logo Retention Rate by dividing the number of returning customers by the total number of customers you had at the beginning of the period, and multiplying by 100 to get a percentage.

In conclusion, Gross Logo Retention Rate is an important metric for any business to track. It helps you understand how well you are retaining your customers, identify trends in customer behavior, and identify areas for improvement in your business. By following the steps outlined in this article, you can easily calculate your Gross Logo Retention Rate and use it to improve your business.

How Do You Calculate Gross Logo Retention Rate in HubSpot Sales Hub

HubSpot Sales Hub itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from HubSpot Sales Hub and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like HubSpot Sales Hub, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Gross Logo Retention Rate in Arithmix

Calculating metrics like Gross Logo Retention Rate is simple in Arithmix. Once you've created your free account, you’ll be able to import your HubSpot Sales Hub data, and use it to create natural language formulas for metrics like Gross Logo Retention Rate.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot Sales Hub data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.