# How To Calculate ARPA in Kronos | Arithmix

Learn how to calculate Average Revenue Per Account (ARPA) in Kronos with our step-by-step guide. Increase your understanding of this key metric and optimize your business strategy for success.

Calculating ARPA (Average Revenue Per Account) is an important metric for any business looking to understand its revenue streams. It can help you determine the average amount of revenue generated by each customer or account, which can be useful in making strategic decisions about pricing, marketing, and sales. In this article, we'll take a closer look at what ARPA is, when it's valuable to calculate it, and how you can calculate it in Kronos.

## What Is ARPA?

ARPA is a metric that measures the average revenue generated by each customer or account over a given period of time. It's calculated by dividing the total revenue generated by the number of customers or accounts. For example, if a company generates \$100,000 in revenue from 100 customers in a month, the ARPA would be \$1,000.

ARPA is often used by subscription-based businesses, such as software-as-a-service (SaaS) companies, to measure the average revenue generated by each customer on a recurring basis. However, it can also be used by businesses that sell products or services on a one-time basis.

## When Is It Valuable To Calculate ARPA?

Calculating ARPA can be valuable in a number of situations. For example, it can help you:

• Determine the effectiveness of your pricing strategy
• Identify opportunities to upsell or cross-sell to existing customers
• Compare the revenue generated by different customer segments or products
• Forecast future revenue based on current customer numbers

## How to Calculate ARPA in Kronos

Kronos offers a number of tools that can help you calculate your ARPA. Here's how to do it:

2. Select the module you want to analyze (e.g. Accounts, Contacts, Deals).
3. Choose the date range you want to analyze.
4. Select the metrics you want to include in your report (e.g. Revenue, Number of Accounts).
5. Click "Run Report" to generate your report.
6. Divide the total revenue by the number of accounts to calculate your ARPA.

Alternatively, you can use Kronos's CRM Analytics feature to create custom reports and dashboards that include ARPA as a metric. This can help you track your ARPA over time and identify trends or patterns in your revenue streams.

## How Do You Calculate ARPA in Kronos

Kronos itself isn't naturally geared towards letting you calculate complex metrics like ARPA. As an alternative, teams typically use products like Arithmix to import data from Kronos and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that's powerful yet easy to use. With Arithmix you can import data from systems like Kronos, combine it with data from other systems, and create calculations like ARPA.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.