How To Calculate ARPA in Kronos | Arithmix

Calculating ARPA (Average Revenue Per Account) is an important metric for any business looking to understand its revenue streams. It can help you determine the average amount of revenue generated by each customer or account, which can be useful in making strategic decisions about pricing, marketing, and sales. In this article, we'll take a closer look at what ARPA is, when it's valuable to calculate it, and how you can calculate it in Kronos.

What Is ARPA?

ARPA is a metric that measures the average revenue generated by each customer or account over a given period of time. It's calculated by dividing the total revenue generated by the number of customers or accounts. For example, if a company generates $100,000 in revenue from 100 customers in a month, the ARPA would be $1,000.

ARPA is often used by subscription-based businesses, such as software-as-a-service (SaaS) companies, to measure the average revenue generated by each customer on a recurring basis. However, it can also be used by businesses that sell products or services on a one-time basis.

When Is It Valuable To Calculate ARPA?

Calculating ARPA can be valuable in a number of situations. For example, it can help you:

• Determine the effectiveness of your pricing strategy
• Identify opportunities to upsell or cross-sell to existing customers
• Compare the revenue generated by different customer segments or products
• Forecast future revenue based on current customer numbers

By understanding your ARPA, you can make informed decisions about how to optimize your revenue streams and grow your business.

How to Calculate ARPA in Kronos

Kronos offers a number of tools that can help you calculate your ARPA. Here's how to do it:

1. Log in to your Kronos account and navigate to the Reports section.
2. Select the module you want to analyze (e.g. Accounts, Contacts, Deals).
3. Choose the date range you want to analyze.
4. Select the metrics you want to include in your report (e.g. Revenue, Number of Accounts).
5. Click "Run Report" to generate your report.
6. Divide the total revenue by the number of accounts to calculate your ARPA.

Alternatively, you can use Kronos's CRM Analytics feature to create custom reports and dashboards that include ARPA as a metric. This can help you track your ARPA over time and identify trends or patterns in your revenue streams.

By regularly calculating your ARPA and using it to inform your business decisions, you can optimize your revenue streams and drive growth for your business.

How Do You Calculate ARPA in Kronos

Kronos itself isn't naturally geared towards letting you calculate complex metrics like ARPA. As an alternative, teams typically use products like Arithmix to import data from Kronos and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that's powerful yet easy to use. With Arithmix you can import data from systems like Kronos, combine it with data from other systems, and create calculations like ARPA.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating ARPA in Arithmix

Calculating metrics like ARPA is simple in Arithmix. Once you've created your free account, you'll be able to import your Kronos data, and use it to create natural language formulas for metrics like ARPA.

Arithmix is designed to give you the power to build any calculations you want on top of your Kronos data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.