# How To Calculate ARR by Cohort in Acumatica | Arithmix

Learn how to calculate average recurring revenue (ARR) by cohort in Acumatica with our step-by-step guide. Maximize your revenue potential and gain valuable insights into your customer base.

Calculating ARR (Annual Recurring Revenue) by cohort is a valuable way to measure the growth and success of your business. By breaking down your revenue by the groups of customers who signed up during a specific time period, you can gain insights into how your business is performing and identify areas for improvement. In this article, we’ll walk you through the steps to calculate ARR by cohort in Acumatica.

## What Is ARR by Cohort?

ARR by cohort is a way of measuring your business’s recurring revenue by grouping customers based on when they signed up for your product or service. By analyzing the revenue generated by each cohort over time, you can identify trends and patterns in customer behavior and use this information to make data-driven decisions about your business.

For example, if you notice that customers who signed up in a particular quarter tend to churn at a higher rate than other cohorts, you can investigate why this might be happening and take steps to improve retention for that group.

## When Is It Valuable To Calculate ARR by Cohort?

Calculating ARR by cohort is particularly valuable for businesses with a subscription-based model, as it allows you to track the recurring revenue generated by each group of customers over time. However, it can also be useful for businesses with other revenue models, as it provides insights into customer behavior and can help you identify areas for improvement.

Some specific scenarios where calculating ARR by cohort can be valuable include:

• When you want to identify trends in customer behavior over time
• When you want to measure the effectiveness of marketing campaigns or product changes
• When you want to identify areas for improvement in customer retention or acquisition

Overall, calculating ARR by cohort is a valuable way to gain insights into your business’s recurring revenue and customer behavior. By following the steps outlined in this article, you can easily calculate ARR by cohort in Acumatica and use this information to make data-driven decisions about your business.

## How Do You Calculate ARR by Cohort in Acumatica

Acumatica itself isn’t naturally geared towards letting you calculate complex metrics like ARR by Cohort. As an alternative, teams typically use products like Arithmix to import data from Acumatica and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Acumatica, combine it with data from other systems, and create calculations like ARR by Cohort.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.