# How To Calculate ARR Cohort Analysis in Acumatica | Arithmix

Learn how to perform ARR cohort analysis in Acumatica with our step-by-step guide. Discover how to calculate and interpret your results to gain valuable insights into your business's revenue trends.

ARR Cohort Analysis is a powerful tool that can help businesses understand how their revenue is changing over time. By analyzing the revenue generated by different groups of customers over a period of time, businesses can identify trends and patterns that can help them make better decisions about their products, pricing, and marketing strategies. In this article, we will discuss how to calculate ARR Cohort Analysis and how it can be useful for businesses of all sizes.

## What Is ARR Cohort Analysis?

ARR Cohort Analysis is a method of analyzing revenue data based on customer cohorts. A cohort is a group of customers who share a common characteristic, such as the month they signed up for a service or the product they purchased. By grouping customers into cohorts and analyzing their revenue over time, businesses can gain insights into how their revenue is changing and why.

For example, a business might group customers who signed up in January into one cohort and customers who signed up in February into another cohort. By analyzing the revenue generated by each cohort over time, the business can see if there are any trends or patterns that emerge. They might find that customers who signed up in January tend to generate more revenue over time than customers who signed up in February, or that customers who purchased a certain product tend to generate more revenue than customers who purchased a different product.

## When Is It Valuable To Calculate ARR Cohort Analysis?

ARR Cohort Analysis can be valuable for businesses of all sizes, but it is particularly useful for businesses that rely on recurring revenue streams. For example, businesses that offer subscription-based services or products can use ARR Cohort Analysis to understand how their revenue is changing over time and why.

By analyzing revenue data based on customer cohorts, businesses can identify trends and patterns that can help them make better decisions about their products, pricing, and marketing strategies. They might find that certain products or services are more popular among certain customer cohorts, or that certain pricing strategies are more effective for certain cohorts.

Overall, ARR Cohort Analysis is a powerful tool that can help businesses of all sizes gain insights into their revenue data and make better decisions about their products, pricing, and marketing strategies. By understanding how their revenue is changing over time and why, businesses can stay competitive and continue to grow and thrive in today's ever-changing business landscape.

## How Do You Calculate ARR Cohort Analysis in Acumatica

Acumatica itself isn’t naturally geared towards letting you calculate complex metrics like ARR Cohort Analysis. As an alternative, teams typically use products like Arithmix to import data from Acumatica and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Acumatica, combine it with data from other systems, and create calculations like ARR Cohort Analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.