# How To Calculate CAC in MultiView | Arithmix

Learn how to calculate customer acquisition cost (CAC) in MultiView with our comprehensive guide. Discover the key metrics and formulas needed to determine the true cost of acquiring new customers and optimize your marketing strategy.

Calculating Customer Acquisition Cost (CAC) is a crucial step in determining the effectiveness of your marketing campaigns. It helps you understand how much it costs to acquire a new customer and whether your marketing efforts are generating a positive return on investment (ROI). In this article, we will discuss what CAC is, when it is valuable to calculate it, and how to calculate it in MultiView.

## What Is CAC?

Customer Acquisition Cost (CAC) is the total cost incurred by a company to acquire a new customer. It includes all the expenses associated with marketing and sales activities, such as advertising, promotions, sales commissions, and salaries. CAC is an essential metric for businesses of all sizes, as it helps them evaluate the effectiveness of their marketing campaigns and make informed decisions about their marketing budget.

By calculating CAC, you can determine the cost of acquiring a new customer and compare it to the revenue generated by that customer. This information can help you identify which marketing channels are most effective and allocate your marketing budget accordingly.

## When Is It Valuable To Calculate CAC?

Calculating CAC is valuable for businesses that want to optimize their marketing budget and improve their ROI. It is particularly useful for businesses that rely heavily on marketing and sales to acquire new customers, such as e-commerce companies, software-as-a-service (SaaS) providers, and subscription-based businesses.

By calculating CAC, businesses can identify which marketing channels are most effective and allocate their marketing budget accordingly. For example, if a company finds that its social media campaigns are generating a high CAC, it may decide to shift its focus to other channels that are more cost-effective.

## How to Calculate CAC in MultiView

MultiView is a marketing automation platform that provides businesses with a comprehensive suite of tools to manage their marketing campaigns. To calculate CAC in MultiView, you will need to follow these steps:

1. Identify the total cost of your marketing and sales activities for a specific period, such as a month or a quarter.
2. Divide the total cost by the number of new customers acquired during that period.
3. The resulting number is your CAC for that period.

For example, if your total marketing and sales expenses for a month were \$10,000, and you acquired 100 new customers during that period, your CAC would be \$100.

It is important to note that CAC can vary depending on the marketing channel and the target audience. Therefore, it is recommended to calculate CAC for each marketing channel and target audience separately to get a more accurate picture of your marketing effectiveness.

In conclusion, calculating CAC is an essential step for businesses that want to optimize their marketing budget and improve their ROI. By following the steps outlined in this article, you can calculate CAC in MultiView and make informed decisions about your marketing strategy.

## How Do You Calculate CAC in MultiView

MultiView itself isn’t naturally geared towards letting you calculate complex metrics like CAC. As an alternative, teams typically use products like Arithmix to import data from MultiView and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like MultiView, combine it with data from other systems, and create calculations like CAC.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.