How To Calculate CAC in Nimble | Arithmix

Calculating customer acquisition cost (CAC) is an important metric for any business looking to grow and expand. In this article, we'll explore what CAC is, when it's valuable to calculate, and how to calculate it in Nimble.

What Is CAC?

CAC is the cost a business incurs to acquire a new customer. This includes all marketing and sales expenses, such as advertising, events, salaries, and commissions. By calculating CAC, businesses can determine how much they're spending to acquire each new customer and whether that cost is sustainable in the long run.

For example, if a business spends $10,000 on marketing and sales in a month and acquires 100 new customers, the CAC would be $100 ($10,000/100). This means that the business is spending $100 to acquire each new customer.

When Is It Valuable To Calculate CAC?

Calculating CAC is valuable for businesses of all sizes, but especially for startups and small businesses that are looking to grow quickly. By understanding how much it costs to acquire a new customer, businesses can make informed decisions about their marketing and sales strategies, as well as their overall budget.

CAC is also valuable for businesses that operate in competitive industries or have high customer churn rates. By knowing their CAC, businesses can determine how much they need to spend on marketing and sales to keep up with their competitors and retain their existing customers.

How To Calculate CAC in Nimble

Nimble is a customer relationship management (CRM) software that can help businesses track their marketing and sales expenses and calculate their CAC. Here's how to do it:

1. Log in to your Nimble account and navigate to the "Reports" section.
2. Select "Sales and Marketing" from the dropdown menu.
3. Select the date range you want to analyze.
4. Click on "CAC" to view your CAC for the selected date range.

Alternatively, you can calculate CAC manually by adding up all your marketing and sales expenses for a given period and dividing that by the number of new customers acquired during that period.

By regularly calculating your CAC in Nimble, you can stay on top of your marketing and sales expenses and make data-driven decisions about your business's growth and expansion.

How Do You Calculate CAC in Nimble

Nimble itself isn’t naturally geared towards letting you calculate complex metrics like CAC. As an alternative, teams typically use products like Arithmix to import data from Nimble and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Nimble, combine it with data from other systems, and create calculations like CAC.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating CAC in Arithmix

Calculating metrics like CAC is simple in Arithmix. Once you've created your free account, you’ll be able to import your Nimble data, and use it to create natural language formulas for metrics like CAC.

Arithmix is designed to give you the power to build any calculations you want on top of your Nimble data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.