# How To Calculate CAC Payback in Zoho CRM | Arithmix

Learn how to calculate your customer acquisition cost (CAC) payback in Zoho CRM with our step-by-step guide. Improve your business's profitability and make informed decisions with this essential metric.

Calculating CAC payback is an important metric for any business, as it helps to determine how long it takes for a customer to generate enough revenue to cover the cost of acquiring them. This is a crucial factor in determining the overall profitability of a business, and can help to guide decisions around marketing and sales strategies.

## What Is CAC Payback?

CAC payback refers to the amount of time it takes for a business to recover the cost of acquiring a customer. This cost includes all of the expenses associated with marketing, sales, and other activities that are required to attract and convert a lead into a paying customer. The CAC payback period is calculated by dividing the total cost of acquiring a customer by the average revenue generated by that customer over a specific period of time.

For example, if it costs a business \$100 to acquire a customer, and that customer generates an average of \$50 in revenue per month, the CAC payback period would be two months (i.e. \$100 ÷ \$50 = 2).

## When Is It Valuable To Calculate CAC Payback?

Calculating CAC payback is valuable for businesses of all sizes and industries, as it provides a clear picture of the effectiveness of their marketing and sales efforts. By understanding the CAC payback period, businesses can make informed decisions about how much to invest in customer acquisition, and can adjust their strategies accordingly to improve profitability.

For startups and small businesses, calculating CAC payback is especially important, as they often have limited resources and need to make every marketing dollar count. By tracking their CAC payback period, they can identify which marketing channels and campaigns are most effective, and can focus their efforts on those areas that provide the highest return on investment.

For larger businesses, calculating CAC payback can help to identify areas where they may be overspending on customer acquisition, and can guide decisions around budget allocation and resource allocation. By optimizing their marketing and sales strategies to reduce the CAC payback period, they can improve profitability and drive long-term growth.

In conclusion, calculating CAC payback is an important metric for any business that wants to understand the effectiveness of their marketing and sales efforts. By tracking this metric over time, businesses can make informed decisions about how much to invest in customer acquisition, and can adjust their strategies to improve profitability and drive long-term growth.

## How Do You Calculate CAC Payback in Zoho CRM

Zoho CRM itself isn’t naturally geared towards letting you calculate complex metrics like CAC Payback. As an alternative, teams typically use products like Arithmix to import data from Zoho CRM and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zoho CRM, combine it with data from other systems, and create calculations like CAC Payback.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.