# How To Calculate Churn in Acumatica | Arithmix

Learn how to calculate churn in Acumatica with our comprehensive guide. Discover the key metrics and formulas you need to track customer retention and improve your business's bottom line.

Calculating churn is an important aspect of any business, as it helps you understand how many customers you are losing over a period of time. By calculating churn, you can identify the reasons why customers are leaving and take steps to prevent it from happening in the future. In this article, we will discuss what churn is, when it is valuable to calculate churn, and how to calculate churn in Acumatica.

## What Is Churn?

Churn is a term used to describe the rate at which customers stop doing business with a company. It is calculated by dividing the number of customers lost during a specific period by the total number of customers at the beginning of that period. For example, if you had 100 customers at the beginning of the month and lost 10 customers during that month, your churn rate would be 10%.

Churn can be caused by a variety of factors, such as poor customer service, high prices, or a lack of product features. It is important to identify the reasons why customers are leaving so that you can take steps to prevent it from happening in the future.

## When Is It Valuable To Calculate Churn?

Calculating churn is valuable for any business, but it is especially important for businesses that rely on recurring revenue. For example, if you run a subscription-based business, your revenue is directly tied to the number of customers you have. If you are losing customers at a high rate, your revenue will suffer.

Calculating churn is also valuable for businesses that are looking to grow. By understanding why customers are leaving, you can take steps to improve your product or service and retain more customers. This can help you grow your business over time.

## How To Calculate Churn In Acumatica

Calculating churn in Acumatica is easy. First, you need to determine the period of time you want to measure. This could be a month, a quarter, or a year. Next, you need to determine the number of customers you had at the beginning of that period and the number of customers you lost during that period.

Once you have this information, you can calculate your churn rate by dividing the number of customers lost by the number of customers at the beginning of the period. For example, if you had 100 customers at the beginning of the month and lost 10 customers during that month, your churn rate would be 10%.

It is important to track your churn rate over time so that you can identify trends and take steps to improve your business. By understanding why customers are leaving, you can take steps to improve your product or service and retain more customers.

In conclusion, calculating churn is an important aspect of any business. By understanding why customers are leaving, you can take steps to improve your product or service and retain more customers. Calculating churn in Acumatica is easy and can help you grow your business over time.

## How Do You Calculate Churn in Acumatica

Acumatica itself isn’t naturally geared towards letting you calculate complex metrics like Churn. As an alternative, teams typically use products like Arithmix to import data from Acumatica and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Acumatica, combine it with data from other systems, and create calculations like Churn.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.