How To Calculate Churn in Apptivo | Arithmix

Calculating churn is an important metric for any business that offers subscription-based services. It helps you understand how many customers are leaving your service over a given period of time. By measuring churn, you can identify areas where you need to improve your product or service, and take steps to retain more customers.

What Is Churn?

Churn is the rate at which customers stop using your product or service. It is typically expressed as a percentage of the total number of customers you have. For example, if you have 100 customers and 10 of them cancel their subscription in a month, your churn rate for that month is 10%.

Churn can be caused by a variety of factors, including poor customer service, a lack of features or functionality, or simply a better alternative becoming available. Whatever the reason, it's important to understand why customers are leaving so you can take steps to address the underlying issues.

When Is It Valuable To Calculate Churn?

Calculating churn is valuable for any business that offers subscription-based services. It can help you identify trends over time, and understand how changes to your product or service are affecting customer retention.

For example, if you make a major update to your product and notice a spike in churn, it may be an indication that customers are unhappy with the changes. On the other hand, if you see a decrease in churn after implementing a new feature, it may be a sign that customers are finding more value in your service.

Calculating churn can also help you identify which customer segments are most likely to leave your service. This can be valuable information for targeting retention efforts, such as offering special promotions or incentives to those customers.

In summary, calculating churn is an important metric for any business that offers subscription-based services. By understanding why customers are leaving, you can take steps to improve your product or service and retain more customers over time.

How Do You Calculate Churn in Apptivo

Apptivo itself isn’t naturally geared towards letting you calculate complex metrics like Churn. As an alternative, teams typically use products like Arithmix to import data from Apptivo and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Apptivo, combine it with data from other systems, and create calculations like Churn.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Churn in Arithmix

Calculating metrics like Churn is simple in Arithmix. Once you've created your free account, you’ll be able to import your Apptivo data, and use it to create natural language formulas for metrics like Churn.

Arithmix is designed to give you the power to build any calculations you want on top of your Apptivo data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.