How To Calculate Churn in Kantana | Arithmix

Calculating churn is an important aspect of any business. It helps you understand how many customers you are losing over a certain period of time. This information can be used to make strategic decisions to improve customer retention and ultimately increase revenue. In this article, we will discuss what churn is, when it is valuable to calculate churn, and how to calculate churn in Kantana.

What Is Churn?

Churn is the percentage of customers who stop using a product or service over a certain period of time. It is a measure of customer attrition and can be calculated for any business that has recurring customers. Churn can be caused by a variety of factors, such as poor customer service, high prices, or better alternatives in the market.

Churn is an important metric because it directly impacts a business's revenue. Losing customers means losing revenue, and it can be more expensive to acquire new customers than to retain existing ones. By understanding churn, businesses can take steps to improve customer retention and reduce the cost of customer acquisition.

When Is It Valuable To Calculate Churn?

Calculating churn is valuable for any business that has recurring customers. It is especially important for businesses that rely on subscription models, such as software as a service (SaaS) companies. These businesses need to understand how many customers are leaving and why in order to make improvements to their product or service.

Calculating churn is also valuable for businesses that have a high customer acquisition cost. If a business is spending a lot of money to acquire new customers, it is important to retain those customers for as long as possible to maximize the return on investment.

How to Calculate Churn in Kantana

Kantana is a fictional business, but the process for calculating churn is the same for any business. To calculate churn in Kantana, you would need to determine the number of customers who stopped using the product or service over a certain period of time. This can be done by looking at customer data, such as usage logs or customer surveys.

Once you have the number of customers who churned, you would divide that number by the total number of customers at the beginning of the period. For example, if Kantana had 100 customers at the beginning of the month and 10 customers churned during the month, the churn rate would be 10%.

It is important to note that churn can be calculated for different time periods, such as monthly, quarterly, or annually. The time period chosen should be based on the business's needs and goals.

In conclusion, calculating churn is an important aspect of any business that has recurring customers. It helps businesses understand how many customers are leaving and why, which can be used to make strategic decisions to improve customer retention and ultimately increase revenue. By following the steps outlined in this article, businesses can calculate churn in Kantana or any other business.

How Do You Calculate Churn in Kantana

Kantana itself isn’t naturally geared towards letting you calculate complex metrics like Churn. As an alternative, teams typically use products like Arithmix to import data from Kantana and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Kantana, combine it with data from other systems, and create calculations like Churn.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Churn in Arithmix

Calculating metrics like Churn is simple in Arithmix. Once you've created your free account, you’ll be able to import your Kantana data, and use it to create natural language formulas for metrics like Churn.

Arithmix is designed to give you the power to build any calculations you want on top of your Kantana data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.