# How To Calculate Cost of Acquisition Payback in Kinetic | Arithmix

Learn how to calculate the cost of acquisition payback in Kinetic with our comprehensive guide. Discover the key metrics and formulas needed to determine the ROI of your marketing efforts and optimize your campaigns for success.

Calculating the cost of acquisition payback can be a valuable tool for businesses looking to understand the return on investment (ROI) of their marketing efforts. This metric helps businesses determine how long it takes to recoup the cost of acquiring a new customer through marketing and advertising efforts. By calculating this metric, businesses can make informed decisions about their marketing budget and strategy.

## What Is Cost of Acquisition Payback?

Cost of acquisition payback is a metric that measures the amount of time it takes for a business to recoup the cost of acquiring a new customer. This metric takes into account the cost of marketing and advertising efforts, as well as the revenue generated from the new customer. Essentially, it tells businesses how long it will take for their marketing efforts to pay for themselves.

To calculate the cost of acquisition payback, businesses need to determine the cost of acquiring a new customer. This can include the cost of advertising, promotions, and other marketing efforts. Once this cost is determined, businesses can divide it by the revenue generated from the new customer. The resulting number is the cost of acquisition payback.

## When Is It Valuable To Calculate Cost of Acquisition Payback?

Calculating the cost of acquisition payback can be valuable for businesses in a variety of situations. For example, businesses that are considering investing in a new marketing campaign can use this metric to determine the potential ROI of the campaign. By calculating the cost of acquisition payback, businesses can determine how long it will take for the campaign to pay for itself.

Additionally, businesses that are looking to optimize their marketing budget can use the cost of acquisition payback to determine which marketing efforts are most effective. By comparing the cost of acquisition payback for different marketing channels, businesses can determine which channels are generating the highest ROI and allocate their budget accordingly.

Overall, the cost of acquisition payback is a valuable metric for businesses looking to understand the ROI of their marketing efforts. By calculating this metric, businesses can make informed decisions about their marketing budget and strategy, ultimately leading to increased revenue and growth.

## How Do You Calculate Cost of Acquisition Payback in Kinetic

Kinetic itself isn’t naturally geared towards letting you calculate complex metrics like Cost of Acquisition Payback. As an alternative, teams typically use products like Arithmix to import data from Kinetic and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Kinetic, combine it with data from other systems, and create calculations like Cost of Acquisition Payback.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.