# How To Calculate Cost of Acquisition Ratio in Flexi | Arithmix

Learn how to calculate the cost of acquisition ratio in Flexi with our comprehensive guide. Discover the key metrics and factors that impact this important financial ratio and gain insights into how to optimize your acquisition strategy for maximum ROI.

Calculating the cost of acquisition ratio is an important step in determining the efficiency of your marketing campaigns. By understanding this metric, you can identify which channels are bringing in the most valuable customers and adjust your strategy accordingly. In this article, we'll explain what the cost of acquisition ratio is, when it's valuable to calculate, and how to calculate it.

## What Is Cost of Acquisition Ratio?

The cost of acquisition ratio is a metric that measures the cost of acquiring a customer compared to the revenue that customer generates. It's calculated by dividing the total cost of acquiring customers by the total revenue generated by those customers. This ratio can be used to determine the effectiveness of your marketing campaigns and identify areas where you can improve your ROI.

For example, if you spend \$10,000 on marketing and acquire 100 customers who generate \$50,000 in revenue, your cost of acquisition ratio would be 0.2. This means that for every dollar you spend on marketing, you're generating \$5 in revenue.

## When Is It Valuable To Calculate Cost of Acquisition Ratio?

The cost of acquisition ratio is valuable to calculate in a variety of situations. For example, if you're launching a new marketing campaign, you can use this metric to determine whether the campaign is generating a positive ROI. If the cost of acquisition ratio is higher than you expected, you may need to adjust your strategy or target a different audience.

Additionally, if you're comparing the effectiveness of different marketing channels, the cost of acquisition ratio can help you determine which channels are bringing in the most valuable customers. This can help you allocate your marketing budget more effectively and generate a higher ROI.

## How to Calculate Cost of Acquisition Ratio

To calculate the cost of acquisition ratio, you'll need to gather data on the total cost of acquiring customers and the total revenue generated by those customers. This data can be obtained from your marketing and sales teams.

Once you have this data, you can calculate the cost of acquisition ratio using the following formula:

Cost of Acquisition Ratio = Total Cost of Acquiring Customers / Total Revenue Generated by Customers

For example, if your total cost of acquiring customers is \$10,000 and your total revenue generated by those customers is \$50,000, your cost of acquisition ratio would be 0.2.

By regularly calculating the cost of acquisition ratio, you can identify trends in your marketing campaigns and make data-driven decisions to improve your ROI.

## How Do You Calculate Cost of Acquisition Ratio in Flexi

Flexi itself isn’t naturally geared towards letting you calculate complex metrics like Cost of Acquisition Ratio. As an alternative, teams typically use products like Arithmix to import data from Flexi and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Flexi, combine it with data from other systems, and create calculations like Cost of Acquisition Ratio.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.