# How To Calculate Cost of ARR in Quickbooks | Arithmix

Learn how to calculate the cost of ARR (Annual Recurring Revenue) in Quickbooks with our step-by-step guide. Maximize your financial insights and make informed decisions for your business.

Calculating the cost of annual recurring revenue (ARR) is an important task for any business owner. It helps you understand how much it costs to acquire and retain customers over a given period of time. In this article, we will discuss what cost of ARR is, when it is valuable to calculate it, and how you can calculate it.

## What Is Cost of ARR?

The cost of ARR is the total amount of money a company spends to acquire and retain customers over a given period of time. This includes all the expenses associated with sales and marketing efforts, customer support, and other operational costs. By calculating the cost of ARR, you can determine how much it costs to generate a certain amount of revenue from your customers.

For example, if your company spends \$100,000 on sales and marketing efforts in a year and generates \$500,000 in ARR, your cost of ARR would be 20%. This means that for every dollar of revenue generated, you spent 20 cents on acquiring and retaining customers.

## When Is It Valuable To Calculate Cost of ARR?

Calculating the cost of ARR is valuable for any business that wants to optimize its customer acquisition and retention strategies. It can help you identify areas where you are overspending or underspending on customer acquisition and retention efforts. By understanding your cost of ARR, you can make informed decisions about where to allocate your resources to maximize revenue and profitability.

For example, if your cost of ARR is high, you may need to re-evaluate your sales and marketing strategies to reduce customer acquisition costs. On the other hand, if your cost of ARR is low, you may want to invest more in customer retention efforts to increase customer lifetime value.

## How to Calculate Cost of ARR

To calculate the cost of ARR, you need to first determine your total customer acquisition and retention costs for a given period of time. This includes all the expenses associated with sales and marketing efforts, customer support, and other operational costs.

Next, you need to determine your total ARR for the same period of time. This is the total amount of revenue generated from your customers over the given period of time.

Finally, divide your total customer acquisition and retention costs by your total ARR to get your cost of ARR as a percentage.

For example, if your total customer acquisition and retention costs for a year are \$100,000 and your total ARR for the same year is \$500,000, your cost of ARR would be 20% (\$100,000 ÷ \$500,000).

In conclusion, calculating the cost of ARR is an important task for any business owner who wants to optimize their customer acquisition and retention strategies. By understanding your cost of ARR, you can make informed decisions about where to allocate your resources to maximize revenue and profitability. Use the steps outlined in this article to calculate your cost of ARR and start optimizing your customer acquisition and retention efforts today.

## How Do You Calculate Cost of ARR in Quickbooks

Quickbooks itself isn’t naturally geared towards letting you calculate complex metrics like Cost of ARR. As an alternative, teams typically use products like Arithmix to import data from Quickbooks and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Quickbooks, combine it with data from other systems, and create calculations like Cost of ARR.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.