How To Calculate Customer Cohort analysis in DELMIAworks | Arithmix

Customer Cohort analysis is a powerful tool that can help businesses understand their customers better. It is a method of grouping customers based on specific characteristics, such as the date they made their first purchase or the product they purchased. By analyzing these groups, businesses can gain insights into customer behavior and make informed decisions about how to improve their products or services.

What Is Customer Cohort analysis?

Customer Cohort analysis is a method of grouping customers based on specific characteristics. These characteristics can include the date they made their first purchase, the product they purchased, or any other relevant factor. By grouping customers in this way, businesses can gain insights into customer behavior and make informed decisions about how to improve their products or services.

For example, if a business notices that customers who made their first purchase in a particular month tend to make more purchases over time, they can use this information to target those customers with special promotions or discounts. Alternatively, if a business notices that customers who purchased a particular product tend to have a high rate of return, they can investigate the reasons behind this and make changes to the product or its marketing.

When Is It Valuable To Calculate Customer Cohort analysis?

Customer Cohort analysis can be valuable for businesses of all sizes and industries. It is particularly useful for businesses that have a large customer base or that offer a wide range of products or services. By analyzing customer behavior over time, businesses can identify trends and patterns that can help them make informed decisions about how to improve their products or services.

For example, if a business notices that customers who made their first purchase in a particular month tend to make more purchases over time, they can use this information to target those customers with special promotions or discounts. Alternatively, if a business notices that customers who purchased a particular product tend to have a high rate of return, they can investigate the reasons behind this and make changes to the product or its marketing.

Overall, Customer Cohort analysis is a valuable tool that can help businesses understand their customers better and make informed decisions about how to improve their products or services. By grouping customers based on specific characteristics and analyzing their behavior over time, businesses can gain insights into customer behavior that can help them stay competitive and successful.

How Do You Calculate Customer Cohort analysis in DELMIAworks

DELMIAworks itself isn’t naturally geared towards letting you calculate complex metrics like Customer Cohort analysis. As an alternative, teams typically use products like Arithmix to import data from DELMIAworks and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like DELMIAworks, combine it with data from other systems, and create calculations like Customer Cohort analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Customer Cohort analysis in Arithmix

Calculating metrics like Customer Cohort analysis is simple in Arithmix. Once you've created your free account, you’ll be able to import your DELMIAworks data, and use it to create natural language formulas for metrics like Customer Cohort analysis.

Arithmix is designed to give you the power to build any calculations you want on top of your DELMIAworks data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.