How To Calculate Customer Cohort analysis in Odoo ERP | Arithmix

Customer Cohort analysis is a powerful tool that can help businesses better understand their customers and make more informed decisions. By analyzing customer behavior over time, businesses can identify patterns and trends that can inform marketing, sales, and product development strategies. In this article, we'll explore what customer cohort analysis is, when it's valuable to calculate, and how to do it using Odoo ERP.

What Is Customer Cohort analysis?

Customer Cohort analysis is a method of analyzing customer behavior over time by grouping customers into cohorts based on shared characteristics. These characteristics might include the date of their first purchase, their geographic location, or the product or service they purchased. By analyzing how these cohorts behave over time, businesses can gain insights into customer retention, loyalty, and lifetime value.

For example, a business might group customers who made their first purchase in January into one cohort, and customers who made their first purchase in February into another cohort. By tracking the behavior of these cohorts over time, the business can identify trends and patterns that can inform marketing and sales strategies. For example, they might discover that customers who made their first purchase in January are more likely to make repeat purchases than customers who made their first purchase in February.

When Is It Valuable To Calculate Customer Cohort analysis?

Customer Cohort analysis can be valuable in a variety of situations. For example, businesses might use it to:

• Identify trends in customer behavior over time
• Measure customer retention and loyalty
• Identify opportunities for cross-selling and upselling
• Inform product development and marketing strategies

By understanding how different cohorts of customers behave over time, businesses can make more informed decisions about how to allocate resources and where to focus their efforts.

How to Calculate Customer Cohort analysis in Odoo ERP

Odoo ERP offers a powerful tool for calculating customer cohort analysis. Here's how to do it:

1. Identify the characteristics you want to use to group customers into cohorts. This might include the date of their first purchase, their geographic location, or the product or service they purchased.
2. Use Odoo ERP to create cohorts based on these characteristics. For example, you might create a cohort of customers who made their first purchase in January.
3. Track the behavior of each cohort over time. This might include metrics like customer retention, average order value, and lifetime value.
4. Analyze the data to identify trends and patterns. For example, you might discover that customers who made their first purchase in January have a higher lifetime value than customers who made their first purchase in February.
5. Use these insights to inform marketing, sales, and product development strategies.

By using Odoo ERP to calculate customer cohort analysis, businesses can gain valuable insights into customer behavior over time and make more informed decisions about how to grow their business.

How Do You Calculate Customer Cohort analysis in Odoo ERP

Odoo ERP itself isn’t naturally geared towards letting you calculate complex metrics like Customer Cohort analysis. As an alternative, teams typically use products like Arithmix to import data from Odoo ERP and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Odoo ERP, combine it with data from other systems, and create calculations like Customer Cohort analysis.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Customer Cohort analysis in Arithmix

Calculating metrics like Customer Cohort analysis is simple in Arithmix. Once you've created your free account, you’ll be able to import your Odoo ERP data, and use it to create natural language formulas for metrics like Customer Cohort analysis.

Arithmix is designed to give you the power to build any calculations you want on top of your Odoo ERP data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.