How To Calculate GMAU in AgileCRM | Arithmix

Calculating GMAU (Gross Monthly Active Users) is an important metric for any business that wants to track the usage of their product or service. It helps businesses understand how many people are actively using their product or service on a monthly basis. This information can be used to make informed decisions about product development, marketing, and customer support.

What Is GMAU?

GMAU is a metric that measures the number of unique users who have interacted with a product or service within a given month. It is calculated by counting the number of unique users who have performed a specific action, such as logging in or making a purchase, within a given month. This metric is important because it provides insight into the health of a business and can be used to identify trends and patterns in user behavior.

For example, if a business has a high GMAU, it may indicate that their product or service is popular and in demand. On the other hand, if a business has a low GMAU, it may indicate that their product or service is not meeting the needs of their target audience.

When Is It Valuable To Calculate GMAU?

Calculating GMAU is valuable for businesses of all sizes and industries. It can be particularly useful for startups and small businesses that are looking to grow their user base and increase revenue. By tracking GMAU, businesses can identify areas where they need to improve their product or service to better meet the needs of their users.

Additionally, GMAU can be used to measure the effectiveness of marketing campaigns and customer support initiatives. If a business sees a spike in GMAU after launching a new marketing campaign or implementing a new customer support strategy, it may indicate that these initiatives are resonating with their target audience.

In conclusion, calculating GMAU is an important metric for any business that wants to track the usage of their product or service. It provides valuable insight into user behavior and can be used to make informed decisions about product development, marketing, and customer support.

How Do You Calculate GMAU in AgileCRM

AgileCRM itself isn’t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from AgileCRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like AgileCRM, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your AgileCRM data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your AgileCRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.