How To Calculate GMAU in ClickUp | Arithmix

Calculating GMAU (Gross Monthly Active Users) is an essential metric for businesses that rely on user engagement to drive revenue. It helps to measure the number of unique users who have interacted with your product or service within a given month. In this article, we will discuss what GMAU is, when it's valuable to calculate, and how to calculate it.

What Is GMAU?

GMAU is a metric that measures the number of unique users who have interacted with your product or service within a given month. It is calculated by adding up the total number of unique users who have interacted with your product or service during the month. This includes users who have signed up, logged in, made a purchase, or engaged with your product or service in any other way.

GMAU is an essential metric for businesses that rely on user engagement to drive revenue. It helps to measure the effectiveness of your marketing campaigns, product updates, and overall user experience. By tracking GMAU, you can identify trends, patterns, and areas for improvement that can help you to increase user engagement and drive revenue.

When Is It Valuable To Calculate GMAU?

GMAU is valuable to calculate for any business that relies on user engagement to drive revenue. This includes businesses that offer subscription-based services, e-commerce sites, and mobile apps. By tracking GMAU, you can identify trends and patterns that can help you to optimize your marketing campaigns, product updates, and overall user experience.

For example, if you notice a decline in GMAU, it could be an indication that your marketing campaigns are not resonating with your target audience. Alternatively, if you notice an increase in GMAU, it could be an indication that your product updates are resonating with your users and driving engagement.

How To Calculate GMAU

Calculating GMAU is relatively simple. To calculate GMAU, you need to add up the total number of unique users who have interacted with your product or service during the month. This includes users who have signed up, logged in, made a purchase, or engaged with your product or service in any other way.

Once you have the total number of unique users, you can divide it by the total number of days in the month to get the average number of unique users per day. This will give you a more accurate representation of your user engagement over time.

For example, if you had 10,000 unique users who interacted with your product or service during the month and there were 30 days in the month, your GMAU would be 333.33 (10,000/30 = 333.33). This means that on average, you had 333.33 unique users interacting with your product or service each day during the month.

In conclusion, GMAU is a valuable metric for businesses that rely on user engagement to drive revenue. By tracking GMAU, you can identify trends, patterns, and areas for improvement that can help you to increase user engagement and drive revenue. Calculating GMAU is relatively simple and can be done by adding up the total number of unique users who have interacted with your product or service during the month and dividing it by the total number of days in the month.

How Do You Calculate GMAU in ClickUp

ClickUp itself isn’t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from ClickUp and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like ClickUp, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your ClickUp data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your ClickUp data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.