How To Calculate GMAU in Copper CRM | Arithmix

Calculating GMAU in Copper CRM can be a valuable tool for businesses looking to optimize their customer relationship management strategies. But before we dive into the specifics of how to calculate GMAU in Copper CRM, let's first define what GMAU is and when it's valuable to calculate.

What Is GMAU?

GMAU stands for Gross Monthly Active Users. It's a metric used to measure the number of unique users who have interacted with a product or service within a given month. In the context of Copper CRM, GMAU would refer to the number of unique users who have interacted with the CRM platform within a given month.

Calculating GMAU can provide valuable insights into the level of engagement and adoption of a product or service. It can also help businesses identify trends and patterns in user behavior, which can inform future product development and marketing strategies.

When Is It Valuable To Calculate GMAU?

Calculating GMAU can be valuable for businesses in a variety of contexts. For example, if a business is launching a new product or service, tracking GMAU can help gauge initial interest and adoption rates. Similarly, if a business is implementing a new marketing campaign, tracking GMAU can help measure the effectiveness of the campaign in driving user engagement.

Additionally, tracking GMAU over time can help businesses identify trends and patterns in user behavior. For example, if GMAU is consistently increasing month over month, it may indicate that users are finding the product or service more valuable over time. On the other hand, if GMAU is consistently decreasing, it may indicate that users are losing interest or encountering issues with the product or service.

Overall, calculating GMAU in Copper CRM can provide valuable insights into user engagement and adoption rates. By tracking GMAU over time, businesses can identify trends and patterns in user behavior, which can inform future product development and marketing strategies.

How Do You Calculate GMAU in Copper CRM

Copper CRM itself isn�t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from Copper CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like Copper CRM, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you�ll be able to import your Copper CRM data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Copper CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.