# How To Calculate GMAU in Flexi | Arithmix

Learn how to calculate GMAU (gross margin after unallocated) in Flexi with our step-by-step guide. This essential financial metric can help you make informed decisions and optimize your business's profitability.

Calculating GMAU in Flexi is a straightforward process that can help you better understand your business's performance. Before we dive into the steps, let's first define what GMAU is and when it's valuable to calculate it.

## What Is GMAU?

GMAU stands for Gross Monthly Active Users. It's a metric used to measure the total number of unique users who have interacted with your product or service within a month. This includes users who have signed up, logged in, made a purchase, or performed any other action that indicates engagement with your business.

GMAU is a critical metric for businesses that rely on user engagement to drive revenue. By tracking GMAU, you can gain insights into how many users are actively using your product or service and how engaged they are. This information can help you make data-driven decisions about how to improve your product or service and increase user engagement.

## When Is It Valuable To Calculate GMAU?

Calculating GMAU is valuable for any business that wants to track user engagement and growth. It's particularly useful for businesses that rely on user engagement to drive revenue, such as subscription-based services or e-commerce sites.

By tracking GMAU over time, you can see how your user base is growing and how engaged your users are. This information can help you identify trends and make data-driven decisions about how to improve your product or service to increase user engagement and drive revenue.

Now that we've defined GMAU and its value, let's dive into how to calculate it in Flexi.

## How to Calculate GMAU in Flexi

Calculating GMAU in Flexi is a simple process that involves a few steps:

1. Identify the time period you want to measure (e.g., one month).
2. Determine the number of unique users who have interacted with your product or service during that time period.
3. Divide the number of unique users by the total number of users to get the GMAU.

For example, if you had 10,000 total users and 2,500 unique users who interacted with your product or service in a given month, your GMAU would be 25%.

By tracking GMAU over time, you can see how your user engagement is changing and make data-driven decisions about how to improve your product or service to increase engagement and drive revenue.

In conclusion, calculating GMAU is a valuable metric for businesses that rely on user engagement to drive revenue. By tracking GMAU in Flexi, you can gain insights into how engaged your users are and make data-driven decisions about how to improve your product or service to increase engagement and drive revenue.

## How Do You Calculate GMAU in Flexi

Flexi itself isn’t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from Flexi and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Flexi, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.