How To Calculate GMAU in HubSpot | Arithmix

Learn how to calculate Gross Monthly Active Users (GMAU) in HubSpot with our step-by-step guide. Improve your understanding of user engagement and track your app's success with this essential metric.

Calculating GMAU in HubSpot can be a valuable tool for businesses looking to measure the effectiveness of their marketing efforts. But before we dive into the specifics of how to calculate GMAU in HubSpot, let's first define what GMAU is and when it's valuable to calculate.

What Is GMAU?

GMAU stands for "gross monthly active users." Essentially, it's a metric used to measure the number of unique users who have interacted with your website or app within a given month. This can include actions such as signing up for a newsletter, making a purchase, or simply visiting your site.

By tracking GMAU, businesses can gain valuable insights into the effectiveness of their marketing efforts. For example, if you see a spike in GMAU after launching a new ad campaign, you can reasonably assume that the campaign is driving traffic to your site.

When Is It Valuable To Calculate GMAU?

Calculating GMAU can be valuable for businesses in a variety of situations. For example:

  • If you're launching a new product or service and want to track its success over time.
  • If you're running a marketing campaign and want to measure its effectiveness.
  • If you're trying to identify trends in user behavior over time.

Ultimately, GMAU can be a useful tool for any business looking to gain insights into how users are interacting with their website or app. So, how do you calculate GMAU in HubSpot?

How to Calculate GMAU in HubSpot

Calculating GMAU in HubSpot is a relatively straightforward process. Here are the steps:

  1. Log in to your HubSpot account and navigate to the "Reports" section.
  2. Select "New Report" and choose "Users" as the module.
  3. Under "Filters," select "Created Time" and choose "This Month" as the time frame.
  4. Under "Columns," select "User ID" and "Created Time."
  5. Click "Save" and give your report a name.
  6. Run the report to see your GMAU for the current month.

It's worth noting that this method will only give you a snapshot of your GMAU for the current month. If you want to track GMAU over time, you'll need to create a new report each month and compare the results.

Overall, calculating GMAU in HubSpot can be a valuable tool for businesses looking to gain insights into how users are interacting with their website or app. By tracking GMAU over time, you can identify trends in user behavior and make data-driven decisions to improve your marketing efforts.

How Do You Calculate GMAU in HubSpot

HubSpot itself isn't naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from HubSpot and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

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Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.

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